Knowledge Box
Insight from TKW Research Group's expert team to give you a deeper understanding of market research and data collection tools, and what you can achieve with them.
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Polling
The results are in: were the polls accurate?
14 May 2025
So, we know the result – a large majority for Labor – but how did the results overall stack up against the polls?
Polling
Final Polls Put Labor Ahead – But the Contest Is Still Open
2 May 2025
Every major polling company has now published its closing call and – even accounting for their varied methodologies – the spread is remarkably tight. YouGov, Roy Morgan, Newspoll and Spectre…
Polling
The Rising Power of Independents — and Why the 2025 Election May Be Won Beyond the Capitals
1 May 2025
Australia’s federal campaign has entered its final few days with a cross-bench larger and more electorally potent than at any time since Federation. Late-April polling shows fully one-third of voters…
Market Research
Gareth Clark appointed Operations Manager of TKW Research
30 April 2025
TKW Research – one of Australia’s largest independent market research data collection, polling and healthcare agencies – is delighted to announce the appointment of Gareth Clark as Operations Manager, effective…
Polling
Final Week Numbers and Why the Polls Could Still Be Wrong
28 April 2025
As Australians make their way to the polls this year, the generational balance of power will have shifted irrevocably. A demographic "youthquake" is underway in Australia's electorate, and, for the…
Polling
Changing Demographics and the Importance of Social Media in the 2025 Australian Federal Election
24 April 2025
As Australians make their way to the polls this year, the generational balance of power will have shifted irrevocably. A demographic "youthquake" is underway in Australia's electorate, and, for the…
Polling
Australia Votes in 9 Days: What the Polls, the Debates and the Cost of Living Crisis are Telling Us
23 April 2025
A flurry of national polls dropped in the past seven days and—while the margins vary—they all point the same way: Labor is in front, but not far enough ahead to…
Polling
Australian Election 2025 State of Play: Labor Still Has The Upper Hand, But …
16 April 2025
Polling from the first few weeks of the campaign suggests that Albanese’s Labor Government may be able to keep hold of the reins of power, but the polling inaccuracies of…
Polling
Australia Federal Election 2025: All You Need to Know, Analysis
2 April 2025
So, the ‘most closely contested in US history™’ is over and, predictably, it turned out to be a bit of a damp squib, at least for those looking for a…
Market Research
TKW Research Proudly Supports the “Bin It or Bag It” Campaign
5 December 2024
TKW Research is pleased to announce our participation in the "Bin It or Bag It" campaign, a critical initiative aimed at preserving Fiji's pristine environment. This campaign resonates deeply with…
CATI
US Election 2024: Why the Polls Got It Wrong – Or Did They?
29 November 2024
So, the ‘most closely contested in US history™’ is over and, predictably, it turned out to be a bit of a damp squib, at least for those looking for a…
CATI
2024 US Election: The Final Throw of the Dice
6 November 2024
Americans are heading to the polls to decide the closest presidential election in living memory. According to the polls, all that matters are the seven swing states we’ve been following…
CATI
2024 US Election: A Nation on Edge
31 October 2024
While the 2024 US Presidential election continues hurtling to its conclusion, we are still no closer to being able to predict a winner.
CATI
Hidden Economic Concerns Are Driving Votes – Exclusive Survey
24 October 2024
We have just completed a research programme to understand what issues are most animating voters. The results suggest that under-the-radar concerns could swing the election result. Economic concerns are deeply…
Market Research
The Latest on the Race to the White House
14 October 2024
With less than a month until Election Day, the 2024 U.S. presidential race between Vice President Kamala Harris and former President Donald Trump remains highly competitive. Recent polling data provides…
Market Research
Paul Jamrozik appointed as Joint-CEO of TKW Research Group
2 October 2024
TKW Research Group, Australia’s well-known and trusted market research data collection, polling and healthcare agency, is excited to announce that Paul Jamrozik has been appointed as the new Chief Executive…
Market Research
A Deep Dive into the Latest US Election 2024 Polls
11 September 2024
Recent national polling data shows just how competitive the race between Kamala Harris and Donald Trump has become. According to The Guardian, Harris has gained approximately three points in national…
Market Research
Wayfinding Wisdom: How Ancient Star Navigation Mirrors Modern Polling
7 September 2024
In the vast expanse of the Pacific Ocean, long before the advent of GPS and Google Maps, Polynesian navigators embarked on epic voyages, guided by the stars, ocean currents, and…
Market Research
From Rotary Devices to Smart Phones: The CATI Revolution
22 August 2024
From rotary phones to smartphones, CATI (Computer Assisted Telephone Interviewing) has come a long way! It's not just about the tech upgrade; it's about smarter surveys, faster results, and deeper…
Market Research
Colonial Encounters in the Pacific: A Unique Blend of Polling Traditions
22 August 2024
The arrival of European powers in the Pacific ushered in an era of significant change, impacting not just social and economic structures but also the very mechanisms of decision-making. Traditional…
Market Research
The Conch Poll: A Voice from the Past, Echoes in the Present
8 August 2024
In the sun-drenched islands of the Pacific, long before the advent of modern polling techniques, a unique and powerful method of community engagement existed - the conch poll. This wasn't…
Market Research
Analyzing the 2024 Election Polls: Harris nudges ahead of Trump
5 August 2024
If you're feeling a mix of excitement and anxiety about this year’s election, you're not alone. The race between Joe Biden and Donald Trump is heating up. Here is our…
Market Research
UK Election: Polls vs Reality
19 July 2024
As the polls clearly predicted, Keir Starmer’s Labour Party won a convincing landslide victory in the recent UK General Election. Labour had held what looked like an unassailable lead for…
Market Research
State of the UK Polls on Election Eve
4 July 2024
In all likelihood, by this time tomorrow the UK will have a new Prime Minister and a new party in power. That’s according to the polls, which are all quite…
CATI
Making CATI Affordable Again
12 June 2024
The challenge with CATI is that it requires highly-trained interviewers using state-of-the-art technology to conduct what can be lengthy interviews. This quickly gets expensive which can limit the ability of…
Market Research
Precision Polling Can Uncover Voter Intentions Seat-by-Seat
3 June 2024
In a UK general election where every seat counts, having access to accurate, granular constituency-level data is not just a nice thing—it's a necessity. With TKW Research's proven methodology, cutting-edge…
Market Research
The UK General Election Has Been Announced – Here’s How to Make Your Polling More Accurate
24 May 2024
If you're feeling a mix of excitement and anxiety about this year’s election, you're not alone. The race between Joe Biden and Donald Trump is heating up. Here is our…
Market Research
A Look at the US Presidential Election Numbers
1 May 2024
If you're feeling a mix of excitement and anxiety about this year’s election, you're not alone. The race between Joe Biden and Donald Trump is heating up. Here is our…
Market Research
The Pros and Cons of Political Polling Methods
18 April 2024
Polling remains essential to any democracy, but practitioners need to ensure that the views of more voters are accurately represented. This includes finding new ways to reach habitual non- responders…
Market Research
Making Live Phone Polling Cost-Effective Again
4 April 2024
CATI (Computer Assisted Telephone Interviewing) is a time-tested approach to conducting surveys by phone. Live phone polling consistently delivers high completion rates on surveys, more accurate and representative data, and…
Market Research
The Advantages of Live Phone Polling
6 March 2024
Live phone polling, once the gold standard for polling, has dramatically declined in use with just 10% of pollsters now relying on this method. This change has largely been driven…
Case Studies
Leading Provider of Food Intolerance Testing
25 June 2023
Europe’s leading provider of food intolerance testing, who currently operate in 45 countries across the globe, were wanting to launch into the Australia market. After some initial market entry research,…
Case Studies
Edwards Life Sciences
22 June 2023
Edward Life Sciences, American medical equipment company specialising in artificial heart valves and hemodynamic monitoring, enlisted the help of TKW Health to roll out a multi stage education and evaluation…
Marketing
The Role of Market Research in Developing a Strong Marketing Strategy – part 2
20 June 2023
We dive deep to see how you can really get to know your customers, your market, and your competitors.
Case Studies
Therapeutic Guidelines Limited
15 June 2023
TKW Health was appointed to conduct research on behalf of Therapeutic Guidelines Limited to measure the use of eTG; an online and mobile app reference tool for healthcare professionals to…
Marketing
The Role of Market Research in Developing a Strong Marketing Strategy – part 1
10 June 2023
What Marketing Insights Can You Obtain From Market Research?
Market Research
Why CATI remains the superior way to collect data
5 June 2023
Computer Assisted Telephone Interviewing or CATI is a survey administered by an interviewer over the telephone. The interviewer has the questionnaire on their computer where they can input the responses…
Market Research
Why Market Research remains critical in the post-covid economy
3 June 2023
The Covid-19 crisis has rocked the global economy and shaken many industries. What role does market research play in this volatile business environment across different industries?
Case Studies
Diabetes Australia
1 June 2023
TKW Health were commissioned to work with the Diabetes Australia membership base and those registered with the National Diabetes Services Scheme (NDSS) for their annual customer service research. TKW Health…
Marketing
Mixed Methodology Research: the pros and cons
20 May 2023
Whether you're conducting qualitative or quantitative research, you will always need to collect data from a variety of sources to get a full and accurate picture of your research. Using…
Case Studies
COVID-19 Voices from the Frontline
17 May 2023
TKW Health self-funded an important tracking study on the impact of COVID-19 on our healthcare system, using our large database of over 85,000 healthcare professionals, we were able to gain…
Healthcare
COVID-19: Third Wave Tracking Study
22 November 2020
As we adjust to the new reality of COVID-19, our healthcare professionals are having to quickly adapt to how they work amidst the deadly virus. Many in the healthcare sector…
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