Knowledge Box

So, we know the result – a large majority for Labor – but how did the results overall stack up against the polls?

Every major polling company has now published its closing call and – even accounting for their varied methodologies – the spread is remarkably tight. YouGov, Roy Morgan, Newspoll and Spectre…

Australia’s federal campaign has entered its final few days with a cross-bench larger and more electorally potent than at any time since Federation. Late-April polling shows fully one-third of voters…

TKW Research – one of Australia’s largest independent market research data collection, polling and healthcare agencies – is delighted to announce the appointment of Gareth Clark as Operations Manager, effective…

As Australians make their way to the polls this year, the generational balance of power will have shifted irrevocably. A demographic "youthquake" is underway in Australia's electorate, and, for the…

As Australians make their way to the polls this year, the generational balance of power will have shifted irrevocably. A demographic "youthquake" is underway in Australia's electorate, and, for the…

A flurry of national polls dropped in the past seven days and—while the margins vary—they all point the same way: Labor is in front, but not far enough ahead to…

Polling from the first few weeks of the campaign suggests that Albanese’s Labor Government may be able to keep hold of the reins of power, but the polling inaccuracies of…

So, the ‘most closely contested in US history™’ is over and, predictably, it turned out to be a bit of a damp squib, at least for those looking for a…

TKW Research is pleased to announce our participation in the "Bin It or Bag It" campaign, a critical initiative aimed at preserving Fiji's pristine environment. This campaign resonates deeply with…

So, the ‘most closely contested in US history™’ is over and, predictably, it turned out to be a bit of a damp squib, at least for those looking for a…

Americans are heading to the polls to decide the closest presidential election in living memory. According to the polls, all that matters are the seven swing states we’ve been following…

While the 2024 US Presidential election continues hurtling to its conclusion, we are still no closer to being able to predict a winner.

We have just completed a research programme to understand what issues are most animating voters. The results suggest that under-the-radar concerns could swing the election result. Economic concerns are deeply…

With less than a month until Election Day, the 2024 U.S. presidential race between Vice President Kamala Harris and former President Donald Trump remains highly competitive. Recent polling data provides…

TKW Research Group, Australia’s well-known and trusted market research data collection, polling and healthcare agency, is excited to announce that Paul Jamrozik has been appointed as the new Chief Executive…

Recent national polling data shows just how competitive the race between Kamala Harris and Donald Trump has become. According to The Guardian, Harris has gained approximately three points in national…

In the vast expanse of the Pacific Ocean, long before the advent of GPS and Google Maps, Polynesian navigators embarked on epic voyages, guided by the stars, ocean currents, and…

From rotary phones to smartphones, CATI (Computer Assisted Telephone Interviewing) has come a long way! It's not just about the tech upgrade; it's about smarter surveys, faster results, and deeper…

The arrival of European powers in the Pacific ushered in an era of significant change, impacting not just social and economic structures but also the very mechanisms of decision-making. Traditional…

In the sun-drenched islands of the Pacific, long before the advent of modern polling techniques, a unique and powerful method of community engagement existed - the conch poll. This wasn't…

If you're feeling a mix of excitement and anxiety about this year’s election, you're not alone. The race between Joe Biden and Donald Trump is heating up. Here is our…

As the polls clearly predicted, Keir Starmer’s Labour Party won a convincing landslide victory in the recent UK General Election. Labour had held what looked like an unassailable lead for…

In all likelihood, by this time tomorrow the UK will have a new Prime Minister and a new party in power. That’s according to the polls, which are all quite…

The challenge with CATI is that it requires highly-trained interviewers using state-of-the-art technology to conduct what can be lengthy interviews. This quickly gets expensive which can limit the ability of…

In a UK general election where every seat counts, having access to accurate, granular constituency-level data is not just a nice thing—it's a necessity. With TKW Research's proven methodology, cutting-edge…

If you're feeling a mix of excitement and anxiety about this year’s election, you're not alone. The race between Joe Biden and Donald Trump is heating up. Here is our…

If you're feeling a mix of excitement and anxiety about this year’s election, you're not alone. The race between Joe Biden and Donald Trump is heating up. Here is our…

Polling remains essential to any democracy, but practitioners need to ensure that the views of more voters are accurately represented. This includes finding new ways to reach habitual non- responders…

CATI (Computer Assisted Telephone Interviewing) is a time-tested approach to conducting surveys by phone. Live phone polling consistently delivers high completion rates on surveys, more accurate and representative data, and…

Live phone polling, once the gold standard for polling, has dramatically declined in use with just 10% of pollsters now relying on this method. This change has largely been driven…

Europe’s leading provider of food intolerance testing, who currently operate in 45 countries across the globe, were wanting to launch into the Australia market.  After some initial market entry research,…

Edward Life Sciences, American medical equipment company specialising in artificial heart valves and hemodynamic monitoring, enlisted the help of TKW Health to roll out a multi stage education and evaluation…

We dive deep to see how you can really get to know your customers, your market, and your competitors.

TKW Health was appointed to conduct research on behalf of Therapeutic Guidelines Limited to measure the use of eTG; an online and mobile app reference tool for healthcare professionals to…

What Marketing Insights Can You Obtain From Market Research?

Computer Assisted Telephone Interviewing or CATI is a survey administered by an interviewer over the telephone. The interviewer has the questionnaire on their computer where they can input the responses…

The Covid-19 crisis has rocked the global economy and shaken many industries. What role does market research play in this volatile business environment across different industries?

TKW Health were commissioned to work with the Diabetes Australia membership base and those registered with the National Diabetes Services Scheme (NDSS) for their annual customer service research.  TKW Health…

Whether you're conducting qualitative or quantitative research, you will always need to collect data from a variety of sources to get a full and accurate picture of your research. Using…

TKW Health self-funded an important tracking study on the impact of COVID-19 on our healthcare system, using our large database of over 85,000 healthcare professionals, we were able to gain…

As we adjust to the new reality of COVID-19, our healthcare professionals are having to quickly adapt to how they work amidst the deadly virus. Many in the healthcare sector…