Our Expertise: Healthcare
Who Is It For?
Our dedicated healthcare division specialises in working with and interviewing the entire spectrum of the medical profession. We regularly work with local researchers and firms across the world that need primary data on Australian health practices. We have a quality database of subject experts, formed through our high quality and ongoing relationships within the health industry that is able to participate in your study.
How Do We Fit?
The healthcare leadership team has many years of medical market research experience and a deep understanding of the special needs of the medical community - we're able to recognise the difficulties involved in getting hold of the right doctor or specialist and how to present sensitive topics well. We have been able to prove time and time again an ability to obtain the right answers to important questions.
Our multi-disciplinary team has expertise in qualitative and quantitative research methods, and we conduct research not only into brand and customer satisfaction but also policy evaluation and consultation, campaign impact, medical equipment testing, and pharmaceutical research.
Reach The People You Need
Do you need to reach the healthcare market in Australia and New Zealand? Our vast healthcare experience is backed by our extensive databases of both medical professionals and patient groups, putting you in touch with the right people for your qualitative, quantitative or other study. We regularly work with companies across the globe that need access to the Australian and New Zealand markets.
We understand the importance of reaching the right people to get the results you're looking for, and we're constantly expanding and renewing our databases to ensure they're kept up to date.
But even if your target sample numbers aren't readily on our database, we bring decades of experience at recruiting patients through a range of trusted resources, including patient support groups and through health care professionals.
Our extensive database of healthcare professionals makes it easy to reach not only those working at the front line with patients but also those responsible for the administration and purchasing decisions throughout many of the leading hospitals and healthcare practises throughout Australia and New Zealand.
Biomedical / Lab Managers
Admin / Practice Managers
The respondents on our patient database are enthusiastic about voicing their experiences and in turn taking the opportunity to find out about new treatments and services. We carefully screen all respondents to ensure we can provide the best response rates and quality data, regardless of methodology.
Hard To Reach Respondents
When you’re looking for a quick and cost effective way to gauge the opinion of GPs, Specialists or Veterinarians, the TKW Smart suite of products is the answer. Each Smart survey selects a nationally representative sample of 100 respondents from our extensive database, covering all states and including regional sample.
Supported by our experienced team, TKW Smart is perfect for gaining a fast and cost effective understanding on a specific topic. TKW Smart is specifically designed to reduce the costs of market research studies and included in the price are the set up fees, classification questions and tabular analysis.
Rather than simply processing questions blindly, our experienced healthcare team will happily provide insight and suggest alternative ways to meet outcomes. You’ll be supported from the start to the completion of your research project, with live reporting of frequencies available throughout the project.