CATI (Telephone Interviewing)
What is CATI?
Telephone interviewing, often called Computer Assisted Telephone Interviewing (CATI), is one of the most effective methodologies for reaching out to representative groups of our population quickly and accurately.
Here are some of the key advantages of CATI:
- Representative Data Selection: With most people owning a phone, it’s easy to access a broad, representative sample, bolstering your data’s validity.
- Efficiency: CATI automates dialling and interviews, enhancing productivity and reducing mistakes.
- Data Quality: CATI’s guided approach ensures precise, dependable data collection.
- Real-time Monitoring: Quick and easy to correct interview mistakes, with data recorded for quick analysis.
- Script Consistency: Uniform scripts minimise bias and improve result integrity.
- Flexibility: Easy to manage complex questionnaires and multilingual interviews, widening your respondent pool.
- Cost-effectiveness: Over time, CATI’s efficiencies lead to significant cost savings.
TKW Research Group's CATI Services
With over 500 seats available in Melbourne, Sydney and Auckland, TKW Research Group has one of the largest CATI operations capabilities in the market.
We conduct B2B and B2C surveys and studies, ranging in size from a few hundred calls to tens of thousands. We also perform mixed methodology studies which are made up of telephone and online or face-to-face surveys.
Consumer Research:
Customer Satisfaction Surveys:
Public Opinion Polls:
Healthcare Surveys:
Social Science Research:
Employee Surveys:
You Can Be Confident With Our Experts
If you’re going to entrust data collection for your important studies to anyone, it had better be someone with a long track record of delivering results. Our experienced, specialist CATI team is second-to-none.
Mandy Admiraal
Chief Revenue Officer - Global
Mandy managed a healthcare recruitment agency for 11 years prior to joining TKW Research which allowed to gain valuable experience and establish a wide network within the healthcare space.
Mandy is also GM of our general research side of the business. With vast experience in social research, compliance and customer engagement research and over 18 years’ experience in client management and designing bespoke innovative solutions for high profile clients both domestically and globally. With extensive experience across all sectors and methodologies, she thrives on the challenge of designing customised solutions for her clients.
A true self-confessed research tragic, even after all these years, she still gets a kick out of running projects, seeing the entire process unfold and all the hard work cumulate to the end data file and a happy client.
Mandy is a graduate of Swinburne University with a Bachelor degree in Business Marketing and Media Communications, as well as a Post Graduate Diploma in Frontline Management and has additional training as a Certificate 3 & 4 ISO Lead Auditing of Management Systems. She is a full member of The Research Society (formerly known as the Australian Market Research and Social Research Society – AMSRS).
When she isn’t working, Mandy is with her family, either ‘trying’ to train their German Shepherd puppy or at her favourite chocolate shop having a double strength hot chocolate, extra hot with two pink marshmallows. She is also a tequila connoisseur. She always wanted to be a radio announcer, which would have been a good fit as she never shuts up. Always up for a chat and/or a hot chocolate/tequila so get in touch!
Rob Paterson
Sample Management & Reporting Specialist
Working as our Client Services Executive, Rob has 30 years of marketing and management experience, which includes more than a decade of field management in the market research industry and is considered to be one of the best market research sampling managers in the country.
Rob is responsible for managing many of our large-scale CATI research studies covering diverse range of sectors with many different quotas and complex sampling requirements. During the fieldwork phase, he provides clients with a daily performance appraisal, which includes sample performance and achievements against quotas.
Have you got a complex sampling issue that you need to work around? Rob is your man! Get in touch today.
Advantages of Using TKW Research Group for CATI
TKW Research Group uses the Voxco system for its CATI work, making us one of the more advanced operations of its type in Australia. Some advantages include: