Market research data collection specialist

Welcome to TKW Research Group, Australia’s largest and most trusted market research data collection agency.

We collect data and transform it into meaningful insight

TKW Research Group is one of the largest independently owned data collection agencies in Australia and New Zealand

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We’re Australia’s leading independent data collection agency

Empowering your market research insights by collecting the right data in the right way

TKW Research Group is Australia’s premier data collection agency. With a strong reputation and expertise in diverse industries, we are the trusted partner for market research consultancies, government entities, businesses and commercial organisations, and academic institutions. Specialising in quantitative and qualitative data collection methods, our experienced team delivers accurate and actionable data. Empower your decision-making with timely insights from TKW Research Group.

You will be in good company

Who we are

TKW Research Group is Australia’s leading data collection agency.

We’ve built a reputation by consistently delivering data collection and recruitment services on budget, on time, and on spec. TKW Research Group is Australia’s most trusted research data collection and recruitment organisation. We use the latest technology to collect high quality, in depth data for market research and stakeholder consultation. This ensures our research partners enjoy efficient, engaging, and ethical access to respondents.

500+
Experienced Interviewers
Our model of providing outsourced data collection is not only highly cost-effective but also renowned for its superior quality. This combination has made us a preferred choice for many of leading research providers, not only within Australia but also on a global scale.
4
APAC Locations
We conduct studies from our centres in Melbourne, Sydney, Auckland, and Fiji.
25+
Years Experience
Since 1997, we have continuously refined our survey strategies, enabling our clients to take advantage of the knowledge we've accumulated from past projects.

Why work with us

We help you see through the confusion and truly understand your market data.

01. Data collection is what we do

Your brand is more likely to succeed when built on a foundation of accurate insights and an understanding of the real people that make up your consumer base. We customise our approach to meet your objectives, deadlines and budget to give you real insights that make a real difference.

Our Qualitative and Quantitative solutions help you to tap into people’s behaviours and motivations:

  • Understand what people are doing, thinking and feeling
  • See and experience the shopper journey through their eyes
  • Engage and create with your customers
  • Get close to real people using proven techniques including groups, workshops, depths and hangouts
  • Develop and refine ideas through groups and workshops
02. Experts in list qualitative recruitment

Client lists provide a pre-qualified pool of targets familiar with your brand or service, guaranteeing relevant feedback. Existing contact lists expedite recruitment, saving time and launching research faster. TKW Research Group have a specialised recruitment division for B2B and B2C list recruitment to leverage your client or customer networks for richer data and informed decisions. TKW Research Group excel in customised recruitment for specific qualitative research projects.

Here’s what they offer:

  • Targeted Audiences:
    • B2C and B2B: They can recruit consumers directly relevant to your product or service, or business professionals who make purchasing decisions.
    • Industry Specialists: Need insights from healthcare professionals? TKW has the expertise to find the right doctors, nurses, or other specialists for your study.
  • Research Methods Supported:
    • Product Testing: They can recruit participants for testing your product in a central location or even in their own homes.
    • Usability Testing: Find real users to evaluate the usability and user experience of your website, app, or prototype.
    • Shopalongs and Shopping Safaris: Get in-the-moment insights by having participants take researchers along on their shopping trips.
    • Online Bulletin Boards: Engage in online discussions with a targeted group to gather detailed feedback.
    • Focus Groups and In-Depth Interviews: Facilitate group discussions or conduct one-on-one interviews with carefully selected participants.
  • The Benefit:
    • By recruiting the  right people  for your specific research needs, TKW Research Group ensures you gather  in-depth and genuine insights  from your target market. This allows you to make informed decisions about product development, marketing strategies, and overall customer experience.
03. Quantitative research that’s more than just number crunching

Our quantitative team love drawing insights from complex data sets, and we do this by professionally surveying a representative sample over the phone, over the web, or in person. Whether you’re after a quick snapshot or more in depth data, we can customise a CATI, WATI or Face to Face solution to meet your needs. Our face to face teams are experts at intercepts, mystery shopping, observations, major events research and they’re comfortable in any location. They can use the latest tablet technology to collect responses or old fashioned pen and paper when the need arises. Our team is passionate about deciphering what the numbers really mean.

What our clients say about us

“Bridgestone Select implemented face-to-face mystery shopping at all of our Bridgestone Select stores. My CX offered an easy to use solution, delivering us an outcome with minimal fuss and the ability to adjust the program at short notice.”

Adam Trembath

Bridgestone Select

“Zoos Victoria have been working with TKW Research Group for seven years. They have been excellent in pinpointing our strengths and weaknesses in the Admissions and Retail areas of our business. Their unbiased mystery shopping results have enabled us to continually improve our sales and visitor experience front-line teams. Their service is always professional and prompt and I highly recommend using TKW Research Group for your mystery shopping research.”

Eamonn Verberne

Zoos Victoria

“Congratulations from us all on such a stellar job smashing the target at the State Library. You exceed the target every time! We all really appreciate this – please pass on our collective thanks to the team.”

Lucy Shorrocks

Morris Hargraves McIntyre

Knowledge Box

Insight driven innovation

Read our latest blogs, white papers, and other insight pieces.