Your brand is more likely to succeed when built on a foundation of accurate insights and an understanding of the real people that make up your consumer base. We customise our approach to meet your objectives, deadlines and budget to give you real insights that make a real difference.

Our Qualitative and Quantitative solutions help you to tap into people’s behaviours and motivations:

• Understand what people are doing, thinking and feeling
• See and experience the shopper journey through their eyes
• Engage and create with your customers
• Get close to real people using proven techniques including groups, workshops, depths and hangouts
• Develop and refine ideas through groups and workshops

Client lists provide a pre-qualified pool of targets familiar with your brand or service, guaranteeing relevant feedback. Existing contact lists expedite recruitment, saving time and launching research faster. TKW Research Group have a specialised recruitment division for B2B and B2C list recruitment to leverage your client or customer networks for richer data and informed decisions. TKW Research Group excel in customised recruitment for specific qualitative research projects.

Here’s what they offer:

• Targeted Audiences:
  • B2C and B2B: They can recruit consumers directly relevant to your product or service, or business professionals who make purchasing decisions.
  • Industry Specialists: Need insights from healthcare professionals? TKW has the expertise to find the right doctors, nurses, or other specialists for your study.

• Research Methods Supported:
  • Product Testing: They can recruit participants for testing your product in a central location or even in their own homes.
  • Usability Testing: Find real users to evaluate the usability and user experience of your website, app, or prototype.
  • Shopalongs and Shopping Safaris: Get in-the-moment insights by having participants take researchers along on their shopping trips.
  • Online Bulletin Boards: Engage in online discussions with a targeted group to gather detailed feedback.
  • Focus Groups and In-Depth Interviews: Facilitate group discussions or conduct one-on-one interviews with carefully selected participants.

• The Benefit:
  • By recruiting the  right people  for your specific research needs, TKW Research Group ensures you gather  in-depth and genuine insights  from your target market. This allows you to make informed decisions about product development, marketing strategies, and overall customer experience.

Our quantitative team love drawing insights from complex data sets, and we do this by professionally surveying a representative sample over the phone, over the web, or in person. Whether you’re after a quick snapshot or more in depth data, we can customise a CATI, WATI or Face to Face solution to meet your needs. Our face to face teams are experts at intercepts, observations, major events research and they’re comfortable in any location. They can use the latest tablet technology to collect responses or old fashioned pen and paper when the need arises. Our team is passionate about deciphering what the numbers really mean.