We collect data and transform it into meaningful insight.

We’re Australia’s leading data collection agency

We help you see through the confusion and truly understand your market data.

How we do it.

What Can We Do?

Online

We’ve been at the forefront of the digital transformation of our industry for many years.

CATI

Whether you’re looking to reach business or consumer respondents, our CATI experience ensures we deliver outstanding results every time.

Recruitment

TKW Research Group are experts at engaging respondents and participants to take part in all types of research.

Face To Face

Nothing beats the insights gained face to face – intercepts, recruiting, central location testing and door to door. We offer full CAPI capabilities.

Mystery Shopper

Over the phone, in store, via your website, social media or live chat, we can objectively evaluate your front line from a customer perspective.

In Depth Interviews

Our experienced team can help you to find deeper insight through in depth interviews.

Focus Groups

We provide reliable respondents with a 95% show rate. We also have access to great locations across Australia.

Moderation

Our team of expert moderators have a vast amount of experience across many industries.

Coding & Data Processing

Accurate and fast turnaround on all deliverables with capacity for complex and mixed methodologies.

Data Collection is our thing

Your brand is more likely to succeed when built on a foundation of accurate insights and an understanding of the real people that make up your consumer base. We customise our approach to meet your objectives, deadlines and budget to give you real insights that make a real difference.

Our Qualitative and Quantitative solutions help you to tap into people’s behaviours and motivations:

Understand what people are doing, thinking and feeling

See and experience the shopper journey through their eyes

Engage and create with your customers

Get close to real people using proven techniques including groups, workshops, depths and hangouts

Develop and refine ideas through groups and workshops

Qualitative Research That Gets To The Heart Of The Challenge

We love people! We love to explore that makes them tick, and we do this by spending time with them in all kinds of contexts to observe, chat, probe, hang out or we ask them to capture their life. Their idiosyncrasies fascinate us and there is an inherent nosiness in what we do. Our Qualitative research solutions deliver an understanding of what people’s attitudes and actions mean – we look for truths that have strategic implications for your brand or business.We deliver quality respondents on spec, on budget and on time. Our expert moderators can provide you with the best quality responses for focus groups, depth interviews,ethnographic immersions, observations and in-store interviews.

Quantitative Research That's More Than Just Number Crunching

Our quantitative team love drawing insights from complex data sets, and we do this by professionally surveying are presentative sample over the phone, over the web, or in person. Whether you’re after a quick snapshot or more in depth data, we can customise a CATI, WATI or Face to Face solution to meet your needs. Our face to face teams are experts at intercepts, mystery shopping, observations, major events research and they’re comfortable in any location. They can use the latest tablet technology to collect responses or an old fashioned pen and paper when the need arises. Our team is passionate about deciphering what the numbers really mean.

“TKW is a long-standing, experienced company with national coverage and capability. They will do what is required to get the job done and aren’t afraid to put forward alternate suggestions as to how a methodology or approach could be improved. TKW has provided excellent field services to Painted Dog on this project over the past 9 years.”

– Chris Batini, Painted Dog Research

“Congratulations from us all on such a stellar job smashing the target at the State Library. You exceed the target every time! We all really appreciate this – please pass on our collective thanks to the team.”

– Lucy Shorrocks, Morris Hargraves McIntyre

“Bridgestone Select implemented face-to-face mystery shopping at all of our Bridgestone Select stores. My CX offered an easy to use solution, delivering us an outcome with minimal fuss and the ability to adjust the program at short notice.”

– Adam Trembath, Bridgestone Select

“TKW Research provides highly responsive client leadership – they won’t leave you waiting for an answer! They asks the right questions at the right time and ensures her team delivers what is promised. They are great to work with – and are always able to flexibly adapt to our changing needs and proactively finds ways to help us to the job better, cheaper and faster.”

– Charles Coulton, Whereto Research

“I have approached TKW Research on multiple occasions for fieldwork quotations, and they are always careful to ask the right questions to fully understand the brief, but then uses their expertise to really flesh out the practicalities of the job – which is what we all want from a fieldwork partner! They go also go above and beyond to meet client deadlines and co-present pitches, which is so appreciated on large jobs.”

– Kim Sullivan, Orima Research

“Zoos Victoria have been working with TKW for seven years. They have been excellent in pinpointing our strengths and weaknesses in the Admissions and Retail areas of our business. Their unbiased mystery shopping results have enabled us to continually improve our sales and visitor experience front-line teams. Their service is always professional and prompt and I highly recommend using TKW for your mystery shopping research.”

– Eamonn Verberne, Zoos Victoria

COVID-19 Voices from the front line

Recent News

Why mystery shopping is more important than ever in a digital world

Author: Mandy Admiraal General Manager – Research & CX Specialist If you’re a bricks and mortar retailer, there’s no doubt the growth of online shopping has significantly disrupted your business. In 2015, less than 10% of Australians used a mobile device to make...

Protecting Your Company

Author: Mandy Admiraal General Manager – Research & CX Specialist How to ensure your frontline staff comply with your policies A bank might hire mystery shoppers for many reasons. Perhaps you want to improve the quality of service or increase sales. You may even...

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