We collect data and transform it into meaningful insight.

Our Valued Clients

We’re Australia’s leading data collection agency

We help you see through the confusion and truly understand your market data.

How we do it

4 Successful Research Groups

AFS Smart Askers and Surveytalk merged in 2011 and then formed the TKW Research Group. In 2013, J&S Recruitment were bought into the group and in 2019, we acquired Field Works Market Research, we are now the largest independently owned data collection agency in Australia.

What Can We Do?


Whether you’re looking to reach business or consumer respondents, our CATI experience ensures we deliver outstanding results every time.


Our vast healthcare experience in both quantitative and qualitative research is backed by our extensive databases of both medical professionals and patient groups, putting you in touch with the right people for your study.

Face To Face

Nothing beats the insights gained face to face – intercepts, recruiting, central location testing and door to door. We offer full CAPI capabilities.


TKW Research Group are experts at engaging respondents and participants to take part in all types of research.

Compliance Auditing

A robust compliance auditing program will help work towards protecting the stakeholders against possible compliance issues. Let us help you monitor and maintain your company’s compliance today!

Customer Experience

Specialising in bespoke solutions for our clients, we are the customer experience specialists and are entirely devoted to all forms of customer experience measurement and tracking across all methodologies.

Mystery Shopper

Over the phone, in store, via your website, social media or live chat, we can objectively evaluate your front line from a customer perspective.

In Depth Interviews

Our experienced team can help you to find deeper insight through in depth interviews.

Coding & Data Processing

Accurate and fast turnaround on all deliverables with capacity for complex and mixed methodologies.

Focus Groups

We provide reliable respondents with a 95% show rate. We also have access to great locations across Australia.


We’ve been at the forefront of the digital transformation of our industry for many years.


Our team of expert moderators have a vast amount of experience across many industries.

Data Collection is our thing

Your brand is more likely to succeed when built on a foundation of accurate insights and an understanding of the real people that make up your consumer base. We customise our approach to meet your objectives, deadlines and budget to give you real insights that make a real difference.

    Our Qualitative and Quantitative solutions help you to tap into people’s behaviours and motivations:

    • Understand what people are doing, thinking and feeling
    • See and experience the shopper journey through their eyes
    • Engage and create with your customers
    • Get close to real people using proven techniques including groups, workshops, depths and hangouts
    • Develop and refine ideas through groups and workshops
Qualitative Research That Gets To The Heart Of The Challenge

We love people! We love to explore what makes them tick, and we do this by spending time with them in all kinds of contexts to observe, chat, probe, hang out or we ask them to capture their life. Their idiosyncrasies fascinate us and there is an inherent nosiness in what we do. Our Qualitative research solutions deliver an understanding of what people’s attitudes and actions mean – we look for truths that have strategic implications for your brand or business. We deliver quality respondents on spec, on budget and on time. Our expert moderators can provide you with the best quality responses for focus groups, depth interviews, ethnographic immersions, observations and in-store interviews.

Quantitative Research That's More Than Just Number Crunching

Our quantitative team love drawing insights from complex data sets, and we do this by professionally surveying a presentative sample over the phone, over the web, or in person. Whether you’re after a quick snapshot or more in depth data, we can customise a CATI, WATI or Face to Face solution to meet your needs. Our face to face teams are experts at intercepts, mystery shopping, observations, major events research and they’re comfortable in any location. They can use the latest tablet technology to collect responses or an old fashioned pen and paper when the need arises. Our team is passionate about deciphering what the numbers really mean.

“TKW is a long-standing, experienced company with national coverage and capability. They will do what is required to get the job done and aren’t afraid to put forward alternate suggestions as to how a methodology or approach could be improved. TKW has provided excellent field services to Painted Dog on this project over the past 9 years.”

– Chris Batini, Painted Dog Research

“Congratulations from us all on such a stellar job smashing the target at the State Library. You exceed the target every time! We all really appreciate this – please pass on our collective thanks to the team.”

– Lucy Shorrocks, Morris Hargraves McIntyre

“Bridgestone Select implemented face-to-face mystery shopping at all of our Bridgestone Select stores. My CX offered an easy to use solution, delivering us an outcome with minimal fuss and the ability to adjust the program at short notice.”

– Adam Trembath, Bridgestone Select

“TKW Research provides highly responsive client leadership – they won’t leave you waiting for an answer! They asks the right questions at the right time and ensures her team delivers what is promised. They are great to work with – and are always able to flexibly adapt to our changing needs and proactively finds ways to help us to the job better, cheaper and faster.”

– Charles Coulton, Whereto Research

“I have approached TKW Research on multiple occasions for fieldwork quotations, and they are always careful to ask the right questions to fully understand the brief, but then uses their expertise to really flesh out the practicalities of the job – which is what we all want from a fieldwork partner! They go also go above and beyond to meet client deadlines and co-present pitches, which is so appreciated on large jobs.”

– Kim Sullivan, Orima Research

“Zoos Victoria have been working with TKW for seven years. They have been excellent in pinpointing our strengths and weaknesses in the Admissions and Retail areas of our business. Their unbiased mystery shopping results have enabled us to continually improve our sales and visitor experience front-line teams. Their service is always professional and prompt and I highly recommend using TKW for your mystery shopping research.”

– Eamonn Verberne, Zoos Victoria

Associations and Accreditation

The Research Society
Privacy Quality Ethics
ISO Certified

Start understanding your market.