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We’re Australia’s leading independent data collection agency

Empowering your market research insights by collecting the right data in the right way

TKW Research Group is Australia’s premier data collection agency. With a strong reputation and expertise in diverse industries, we are the trusted partner for market research consultancies, government entities, businesses and commercial organisations, and academic institutions. Specialising in quantitative and qualitative data collection methods, our experienced team delivers accurate and actionable data. Empower your decision-making with timely insights from TKW Research Group.

CATI
Whether you’re looking to reach business or consumer respondents, our CATI experience ensures we deliver outstanding results every time.
Live Phone Polling
We are public and political opinion polling data collection experts - find out how we are making Live Phone Polling cost-competitive again.
Face To Face
Nothing beats the insights gained face to face – intercepts, recruiting, central location testing and door to door. We offer full CAPI capabilities.
Healthcare
Our vast healthcare experience is backed by our extensive databases of both medical professionals and patient groups, putting you in touch with the right people for your study.
Qualitative Recruitment
To gain real insight, you need to make sure your questions are reaching the right people. We can assist with market research recruitment for B2C, B2B and healthcare specialists.
Bespoke Studies
Where others see complexity, we see opportunity - we get ‘inside’ your business so we can specifically design a tailored programme for your needs.

You will be in good company

What our clients say about us

“Zoos Victoria have been working with TKW Research Group for seven years. They have been excellent in pinpointing our strengths and weaknesses in the Admissions and Retail areas of our business. Their unbiased mystery shopping results have enabled us to continually improve our sales and visitor experience front-line teams. Their service is always professional and prompt and I highly recommend using TKW Research Group for your mystery shopping research.”

Eamonn Verberne

Zoos Victoria

Knowledge Box

Insight driven innovation

Read our latest blogs, white papers, and other insight pieces.

A Heartfelt Farewell and Thank You to Sandhya Le Grand

A Heartfelt Farewell and Thank You to Sandhya Le Grand

After years of dedicated service to TKW Research, our Business Owner and Chief Operating Officer, Sandhya Le Grand, will be stepping down from day-to day operations at the end of…
Polls Without People? Why Synthetic Respondents Threaten Trust

Polls Without People? Why Synthetic Respondents Threaten Trust

If no real person answered a question, can it still be called research? That question sits at the heart of the market research industry’s latest ethical dilemma. Synthetic respondents -…
Qual at Scale: How AI Supercharges Human Insight

Qual at Scale: How AI Supercharges Human Insight

For decades, qualitative research has been defined by time. The time it takes to transcribe hours of recordings, the time to code and cluster themes, the time to get from…
Market Research FAQ

Market Research FAQ

This comprehensive market research glossary explains over 400 essential terms used by agencies and data teams, including sampling methods, survey design, CATI and CAWI techniques, qualitative recruitment, analytics frameworks, and…
Complete Glossary of Market Research Terminology

Complete Glossary of Market Research Terminology

This comprehensive market research glossary explains over 400 essential terms used by agencies and data teams, including sampling methods, survey design, CATI and CAWI techniques, qualitative recruitment, analytics frameworks, and…
From Headlines to Data Lines: Five Journalism Lessons Every Market Research Team Should Apply

From Headlines to Data Lines: Five Journalism Lessons Every Market Research Team Should Apply

When research organisations transparency front and centre, provide clarity of context, and ensure education is part of their publishing process, audiences are able to better trust the results. If your…
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Start understanding your market.

Discover how the TKW Research Group can empower your business with insightful data. Get in touch with our experts now.
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