Telephone Interviewing - we hear you
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Incorporating many well-known market research data collection brands, TKW Research Group is now one of the largest market research field agencies in Australia and New Zealand.
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From rotary phones to smartphones, CATI (Computer Assisted Telephone Interviewing) has come a long way! It’s not just about the tech upgrade; it’s about smarter surveys, faster results, and deeper insights. Curious about the evolution of CATI? Dive into our post and discover how this polling method has transformed over time.
The arrival of European powers in the Pacific ushered in an era of significant change, impacting not just social and economic structures but also the very mechanisms of decision-making. Traditional modes of governance, characterized by talk-stories, consensus building, and clan councils, encountered new polling methods introduced by colonial administrations. What emerged was a fascinating fusion of indigenous and colonial practices, reflecting both the adaptability of Pacific cultures and the complexities of colonial encounters.
In the sun-drenched islands of the Pacific, long before the advent of modern polling techniques, a unique and powerful method of community engagement existed – the conch poll. This wasn’t a poll in the sense we know it today, with questionnaires and statistical analysis, but rather a vibrant, participatory process that harnessed the power of sound and community dialogue.
If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.
As the polls clearly predicted, Keir Starmer’s Labour Party won a convincing landslide victory in the recent UK General Election. Labour had held what looked like an unassailable lead for a long time before the 4th July election, and so it turned out. While the pre-election polls largely got it right, and the exit poll on the day was even more accurate, there were a few discrepancies and trends that only got picked up late on.
In all likelihood, by this time tomorrow the UK will have a new Prime Minister and a new party in power. That’s according to the polls, which are all quite unanimous that Labour is heading for a landslide victory on a similar scale to Tony Blair’s 1997 victory. The Conversative Party, which has been in power since 2010, is on course for potentially the worst result in modern times.
The challenge with CATI is that it requires highly-trained interviewers using state-of-the-art technology to conduct what can be lengthy interviews. This quickly gets expensive which can limit the ability of research agencies and their clients to use it. Until now. In this blog we will look at how TKW Research Group has made CATI more cost-effective by conducting campaigns from our remote operations without compromising quality.
In a UK general election where every seat counts, having access to accurate, granular constituency-level data is not just a nice thing—it’s a necessity. With TKW Research’s proven methodology, cutting-edge technology, and commitment to excellence, campaigns and pollsters can confidently approach polling day.
If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.
If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.