As the polls clearly predicted, Keir Starmer’s Labour Party won a convincing landslide victory in the recent UK General Election. Labour had held what looked like an unassailable lead for a long time before the 4th July election, and so it turned out. While the pre-election polls largely got it right, and the exit poll on the day was even more accurate, there were a few discrepancies and trends that only got picked up late on.

In all likelihood, by this time tomorrow the UK will have a new Prime Minister and a new party in power. That’s according to the polls, which are all quite unanimous that Labour is heading for a landslide victory on a similar scale to Tony Blair’s 1997 victory. The Conversative Party, which has been in power since 2010, is on course for potentially the worst result in modern times.

In a UK general election where every seat counts, having access to accurate, granular constituency-level data is not just a nice thing—it’s a necessity. With TKW Research’s proven methodology, cutting-edge technology, and commitment to excellence, campaigns and pollsters can confidently approach polling day.

If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.

If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.

Polling remains essential to any democracy, but practitioners need to ensure that the views of more voters are accurately represented. This includes finding new ways to reach habitual non- responders and understand their views, developing innovative techniques to address changing communication habits, and finding methods to mitigate the impact of social desirability bias.

CATI (Computer Assisted Telephone Interviewing) is a time-tested approach to conducting surveys by phone. Live phone polling consistently delivers high completion rates on surveys, more accurate and representative data, and can be just as cost-effective as other methods.

Live phone polling, once the gold standard for polling, has dramatically declined in use with just 10% of pollsters now relying on this method. This change has largely been driven by rising costs, low response rates – both of which can be fixed! – and the rise of online polling.