Europe’s leading provider of food intolerance testing, who currently operate in 45 countries across the globe, were wanting to launch into the Australia market. After some initial market entry research, they enlisted to services of TKW Health to help accelerate the launch of their offerings into the Australian market and also drive consumer engagement.
TKW Health created a campaign with two key objectives, 1: to promote the the long term benefits of health outcomes to Dieticians, Nutritionists, Major Primary Care Organisations and Sporting Bodies and to form partnerships with these key targets and 2: to inform and engage Australian consumers and encourage them to take action to find out more about the health benefits of identifying and then avoiding food allergies.
The campaign was based around market research and customer support offerings prelaunch, during the launch and post launch. The campaign evolved as the client’s needs adapted throughout the campaign stages. The product launch activities were able to be successfully rolled out due to TKW Health’s healthcare large database which gave our client direct access to key primary care givers such as GPs, Dietitians, Nutritionists and other related specialists. Support was also given for the warehousing and distribution of kits throughout Australia. Finally we facilitated the resources to operate inbound telephone calls, live chat, emails and text messages. TKW Health was able to offer a unique solution to the client due to our experience, efficiency, scalability commitment to supporting our customers’ needs and our ability to add value beyond the standard services. This campaign is still ongoing.