TKW Research interviewers intercepted buyers and non-buyers as they exited the stores (6 different retail chains including Sunglasses Hut, OPSM and Laubman & Pank Optometrists).
The details of any non-buyers that requested follow up from the retail head office in order to have their complaints addressed were passed on within a 24 hour period to ensure immediate follow up.
TKW Research conducted 6000 interviews with interlocking quotas based on regions, brand, optical or sunglass purchase.
Several in store approaches were utilised to provide an insightful snapshot of the entire path to purchase for the health and beauty category in major supermarkets.
This was carried out around Australia in both metropolitan and regional locations with over 84 stores visited.
It consisted of face to face interviews with shoppers who engaged with the category, buyers as well as non-buyers, store mapping, surrounding category audits, observation, entry and exit counts at the aisle as well as at the front of the store.
TWK Research carried out 20,000 audits each year for Australia’s leading hardware retailer, Bunnings. This study involved price checking items at Bunnings and their competitors, allowing them to execute their “lowest price guarantee” slogan.
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