Making Live Phone Polling Cost-Effective Again

CATI (Computer Assisted Telephone Interviewing) is a time-tested approach to conducting surveys by phone. Live phone polling consistently delivers high completion rates on surveys, more accurate and representative data, and can be just as cost-effective as other methods.

The Advantages of Live Phone Polling

Live phone polling, once the gold standard for polling, has dramatically declined in use with just 10% of pollsters now relying on this method. This change has largely been driven by rising costs, low response rates – both of which can be fixed! – and the rise of online polling.