Final Polls Put Labor Ahead – But the Contest Is Still Open

Every major polling company has now published its closing call and – even accounting for their varied methodologies – the spread is remarkably tight. YouGov, Roy Morgan, Newspoll and Spectre Strategy all land Labor between 52 and 54 per cent two-party-preferred (TPP) and the Coalition between 46 and 48 per cent.

The Rising Power of Independents — and Why the 2025 Election May Be Won Beyond the Capitals

Australia’s federal campaign has entered its final few days with a cross-bench larger and more electorally potent than at any time since Federation. Late-April polling shows fully one-third of voters now intend to back someone other than Labor or the Coalition, a figure that covers the Greens, One Nation, Clive Palmer’s Trumpet of Patriots, assorted micro-parties and a growing cohort of community-focussed and issues-based independents.

Final Week Numbers and Why the Polls Could Still Be Wrong

As Australians make their way to the polls this year, the generational balance of power will have shifted irrevocably. A demographic “youthquake” is underway in Australia’s electorate, and, for the first time, Generation Y and Generation Z voters will significantly outnumber Baby Boomers at the ballot box in 2025.

Australia Federal Election 2025: All You Need to Know, Analysis

So, the ‘most closely contested in US history™’ is over and, predictably, it turned out to be a bit of a damp squib, at least for those looking for a contest. Similar to previous election cycles, the inquest into how and why the polls were wrong has begun again. But how wrong were the polls? Were they really predicting such a close race, or was much of that just press hype?

TKW Research Proudly Supports the “Bin It or Bag It” Campaign

TKW Research is pleased to announce our participation in the “Bin It or Bag It” campaign, a critical initiative aimed at preserving Fiji’s pristine environment. This campaign resonates deeply with our company values and our commitment to corporate social responsibility.

US Election 2024: Why the Polls Got It Wrong – Or Did They?

So, the ‘most closely contested in US history™’ is over and, predictably, it turned out to be a bit of a damp squib, at least for those looking for a contest. Similar to previous election cycles, the inquest into how and why the polls were wrong has begun again. But how wrong were the polls? Were they really predicting such a close race, or was much of that just press hype?