Market Research FAQ

TKW Research Group is Australia’s leading data collection agency with a strong reputation and expertise in diverse industries. We are the trusted partner for market research consultancies, government entities, businesses, commercial organisations, and academic institutions. Since 1997, we’ve been delivering outsourced data collection services that are cost-effective and renowned for superior quality.

We are Australia’s most trusted market research data collection organisation, distinguished by several key factors:

• 25+ years of experience since 1997, continuously refining our survey strategies
• 500+ experienced interviewers across our network
• 4 APAC locations – Melbourne, Sydney, Auckland, and Fiji
• Independent and wholly Australian owned with no conflicts of interest
• On budget, on time, on spec delivery track record
• Preferred choice for many of Australia’s top 10 research organisations

Our main operations are based in Australia with offices in:

• Head Office: Melbourne: 83B Hartnett Drive, Seaford VIC 3198
• Sydney
• Auckland, New Zealand
• Suva, Fiji

This multi-location presence allows us to provide comprehensive coverage across the APAC region.

We provide comprehensive market research data collection services including:

• CATI (Computer Assisted Telephone Interviewing)
  • What it is: CATI is a highly structured telephone interviewing method where interviewers use a computer system to guide them through a survey script. The interviewer reads questions from a screen, and the respondent’s answers are directly entered into the computer system in real-time, typically using pre-coded response options (e.g., multiple-choice, rating scales, numerical inputs). The system often automates dialling, manages callbacks, and ensures question logic (skips, rotations) is followed consistently.
  • How it collects quantitative data: By directly inputting pre-coded responses into a database, CATI ensures standardised data collection, minimises human error in recording, and allows for immediate data validation and analysis. It excels at collecting structured, numerical, and categorical data.

• • Benefits: High quality control due to scripting and real-time validation, efficient data entry, ability to reach specific demographics via phone lists, and suitability for complex skip patterns.
  • Common Applications: General population research, including political polling, community satisfaction and B2B research, including healthcare professions, business decision-making and shareholder solicitation.

• WATI (Web Assisted Telephone Interviewing)

• • What it is: WATI is a hybrid quantitative method that combines the live interaction of a telephone interview with the visual elements and functionality of an online survey. During a telephone call, the interviewer directs the respondent to a specific URL (web link) on their own computer, tablet, or smartphone. While on the phone, the respondent views and interacts with the survey visually on their screen (e.g., seeing images, videos, complex scales, or product concepts), and their responses are captured directly online. The interviewer guides them verbally and can clarify questions.
  • How it collects quantitative data: The core data collection happens through the web interface, ensuring responses are captured in a structured, numerical format. The interviewer’s presence ensures engagement and clarity, improving data completeness and reducing misinterpretation, while still leveraging the quantitative benefits of online surveys.
  • Benefits: Allows for the use of rich media (images, videos, complex graphics) that aren’t possible with voice-only CATI, provides a more engaging respondent experience, can simplify complex questions by presenting them visually, and retains the personal touch of an interviewer.
  • Common Applications: Concept testing, advertising pre-testing, product preference studies, and any survey requiring visual stimuli or complex rating scales over the phone.

• Face-to-Face Interviewing and Intercepts
  • What it is: This method involves a trained interviewer directly engaging with a respondent in person to administer a structured survey. This can occur through pre-scheduled appointments (face-to-face interviewing) or by approaching individuals in public locations, retail environments, or specific venues (intercepts). Responses are typically recorded directly onto a questionnaire (tablet-based CAPI – Computer Assisted Personal Interviewing).
  • How it collects quantitative data: Questions are standardised, and responses are often numerical (ratings, frequencies) or categorical (multiple-choice). When using CAPI, data is immediately digitised. The interviewer ensures all questions are asked and recorded correctly, allowing for complex surveys and the use of physical show cards or product samples.
  • Benefits: Highest quality data due to personal interaction and observation of non-verbal cues, ability to use physical stimuli (e.g., product prototypes), can reach populations difficult to access online or by phone, and ensures high completion rates.
  • Common Applications: Product testing, sensory evaluation, exit surveys (retail, event), public opinion polls in specific locations, and reaching hard-to-access populations.

• Mixed Mode with Online Surveys and Data Collection

• • What it is: Mixed-mode research combines two or more data collection methods to gather quantitative data from respondents, often to leverage the strengths of each method and overcome individual limitations. A very common “mixed mode” approach centres around online surveys, augmenting them with other methods. For example, a primary online survey might be complemented by phone follow-ups for non-responders, or a mail survey might include an option to complete it online.
  • How it collects quantitative data: The strength lies in the combination. For instance, online surveys efficiently gather large volumes of standardised, numerical data via self-completion. Combining this with CATI or face-to-face allows for reaching diverse demographics, clarifying complex questions, or using visuals not possible in a purely single-mode approach, while still centralising all collected data into a structured format for quantitative analysis.
  • Benefits: Increased response rates (by offering choice), improved sample representativeness (by reaching diverse groups), potentially lower costs than single-mode methods for certain populations, and enhanced data quality by allowing for clarification or visual aids where needed.
  • Common Applications: Broad market research studies, longitudinal tracking studies, customer feedback programs, and any research project where maximising reach and representativeness across various respondent types is crucial.

• CATI to Online
  • What it is: This is a specific mixed-mode quantitative data collection strategy where an initial contact and a portion of the survey are conducted via Computer-Assisted Telephone Interviewing (CATI). The respondent is then seamlessly transitioned to an online platform to complete the remainder of the survey independently. The CATI interviewer typically screens the respondent and gathers initial qualifying information, then provides a unique web link (via SMS, email during the call, or verbally) for the respondent to access and finish the survey at their convenience online.
  • How it collects quantitative data: The initial CATI segment captures structured data directly. The bulk of the quantitative data, however, is collected through the online survey interface, where responses are automatically recorded in a numerical or categorical format, ensuring consistency and ease of analysis.
  • Benefits: Combines the human touch of a CATI interviewer for screening and initial engagement with the efficiency and multimedia capabilities of an online survey. It allows for the use of complex visual stimuli (e.g., images, video ads, detailed concepts) that cannot be effectively delivered over the phone, potentially leading to higher engagement and more accurate responses for specific question types. It also often reduces overall survey costs by minimising interviewer time for the main body of the survey.
  • Common Applications: Ideal for longer surveys, studies requiring visual stimuli (like advertising concept tests, packaging evaluations), complex conjoint analysis, or when targeting specific B2B or healthcare professional populations where an initial phone screen or personal contact enhances participation rates.

• Community Satisfaction

• • What it is: This type of survey focuses on quantitatively measuring the satisfaction levels of members within a specific community and areas for improvement (e.g., residents of a council). In the case of a council community survey, it involves structured surveys to gather numerical data on aspects like satisfaction with services offered by their local council, e.g. street lighting, quality of roads and footpaths, rubbish collection, etc.
  • Purpose: To understand the needs and perceptions of a community, identify areas for improvement in services or infrastructure, inform community development initiatives, and track the impact of specific programs over time.

• Customer Satisfaction

• • What it is: This involves systematically collecting quantitative data from a customer base to measure their happiness and contentment with a company’s products, services, or interactions. It frequently uses metrics like Customer Satisfaction Scores (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES), collected via structured surveys post-interaction or periodically.
  • Purpose: To continuously monitor customer happiness, predict potential churn, prioritise service or product improvements, and benchmark performance against competitors or internal goals.

• Brand and Product Awareness

• • What it is: This type of survey quantifies the extent to which target consumers are familiar with a particular brand or its specific products. It measures metrics such as aided recall (recognition from a list), unaided recall (spontaneous mention), top-of-mind awareness, and recognition of brand elements (logos, slogans) through structured quantitative surveys.
  • Purpose: To assess the effectiveness of branding and marketing efforts, understand market penetration, track brand equity over time, and understand a brand’s standing relative to competitors.

• Political Polling

• • What it is: This involves conducting large-scale quantitative surveys of specific voter populations to measure public opinion, voter intentions (e.g., who they intend to vote for), sentiment towards political candidates or parties, and attitudes on specific policy issues. Data is collected using rigorous sampling methods to ensure representativeness of a broader electorate.
  • Purpose: To predict election outcomes, understand voter motivations and concerns, inform political campaign strategies, and gauge public sentiment on current events or proposed legislation.

• Concept Testing

• • What it is: This service quantitatively evaluates the appeal, understanding, and purchase intent of new product ideas, service concepts, or advertising messages before significant investment in development or launch. It typically uses structured surveys to present concepts (descriptions, visuals) and gather numerical ratings and comparative feedback on various attributes.
  • Purpose: To validate the potential of new ideas, identify the most promising concepts, refine features and messaging based on consumer preference, and mitigate financial risks associated with new offerings.

• Pre- and Post-Campaign Awareness

• • What it is: This involves conducting identical quantitative surveys before a new advertising or marketing campaign launches (pre-campaign baseline) and again after it has run for a specific period (post-campaign). The surveys measure changes in key metrics like brand awareness, message recall, brand perception, and purchase intent directly attributable to the campaign’s exposure.
  • Purpose: To establish a measurable baseline before a campaign, quantify its direct impact and effectiveness, calculate return on investment (ROI), and provide data for future campaign optimisation and media planning.

• Market Segmentation

• • What it is: This type of survey uses advanced statistical analysis techniques on large-scale quantitative survey data to divide a broad consumer market into distinct subgroups (segments). These segments are based on shared quantifiable characteristics such as demographics, psychographics (attitudes, values), behaviours (purchase frequency, usage patterns), needs, or media consumption habits.
  • Purpose: To identify specific, actionable target audiences for marketing efforts, enable the tailoring of product development, optimise pricing strategies, and allocate marketing and sales resources more effectively for higher impact.

• Quantitative Customer Journey Mapping

• • What it is: This service focuses on collecting numerical data at various touchpoints throughout the consumer’s interaction with a brand or service (from initial awareness to post-purchase support). It uses a series of integrated quantitative surveys to quantify metrics like satisfaction, perceived effort, emotional state, information needs, and conversion rates at each stage of the journey.
  • Purpose: To identify specific pain points and satisfaction, measure the effectiveness of interactions at different touchpoints, optimise conversion funnels, and enhance the overall customer experience based on empirical data.

• Advertising Effectiveness Tracking Surveys

• • What it is: This involves ongoing or periodic quantitative surveys specifically designed to measure the impact, memorability, and persuasiveness of advertising campaigns over time. It tracks metrics such as ad recall (did they remember seeing the ad?), message association, brand linkage (do they associate the ad with the correct brand?), brand favourability shifts, and intention to act (e.g., visit website, make a purchase) among exposed target audiences.
  • Purpose: To monitor campaign performance in real-time or over a campaign’s lifecycle, justify advertising spend, compare the effectiveness of different creative executions or media placements, and inform future media planning and creative development.

• Healthcare Professional Recruitment and Data Collection

• • What it is: This specialised service focuses on the highly targeted recruitment of specific healthcare professionals (HCPs) – such as doctors, nurses, specialists, pharmacists – into both quantitative and qualitative market research studies. Once recruited, surveys or interviews are administered to collect data on their opinions regarding new drugs, medical devices, treatment protocols, patient management strategies, or attitudes towards healthcare policies.
  • Purpose: To gather specialised, often regulatory-sensitive, insights from medical experts, understand market potential for pharmaceutical or medical products, assess unmet needs in healthcare, and inform healthcare marketing and R&D strategies.

• Stakeholder Consultation

• • What it is: In a B2B context, this involves surveying various internal and external stakeholders (e.g., employees, business partners, key suppliers, industry regulators, government bodies, local communities impacted by operations) to gauge their perceptions, satisfaction, priorities, and alignment on key business issues, strategic initiatives, or specific projects.
  • Purpose: To build consensus, identify areas of disagreement or potential conflict, gather diverse perspectives from critical parties, ensure buy-in for strategic changes, and fulfill transparency requirements.

• Executive Interviewing with Businesses

• • What it is: This specialised service involves direct telephone outreach to key decision-makers within target businesses. Trained interviewers conduct structured quantitative surveys to canvass a range of critical strategic and operational issues.
  • Purpose: To furnish businesses with robust, data-driven intelligence gathered directly from decision-makers, thereby reducing strategic risk, validating critical business choices, optimising resource allocation, and informing crucial business planning and competitive positioning in complex B2B environments.

• Shareholder Solicitation

• • What it is: This service involves conducting quantitative outreach, typically through structured surveys, to a company’s shareholders. The aim is to understand their sentiment, voting intentions on specific corporate proposals (e.g., mergers and acquisitions, board elections, executive compensation, environmental policies), their overall satisfaction with corporate governance, and their perception of financial performance.
  • Purpose: To gauge support for proposed corporate actions, maximise voting participation in annual general meetings (AGMs), understand and address shareholder concerns, and inform investor relations strategies.

• Customer Loyalty and Satisfaction Surveys

• • What it is: This service specifically focuses on collecting quantitative data from a company’s business clients (e.g., other companies, institutions, large enterprises) to measure their loyalty, overall satisfaction with products/services, specific interactions with sales or support teams, and perceptions of account management. This often includes B2B-specific Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics tracked over time.
  • Purpose: To identify key drivers of B2B customer retention, pinpoint areas for service or product improvement, optimise account management strategies, and proactively identify accounts at risk of churn or with potential for growth.

• Brand Health & Perception Surveys

• • What it is: This involves quantitative surveys designed to measure how a B2B brand is perceived by its target business audience, which could include current clients, prospects, industry influencers, or competitors. Metrics tracked include brand awareness, brand reputation, differentiation from competitors, perceived value, thought leadership, and overall brand favourability among industry decision-makers.
  • Purpose: To assess the effectiveness of B2B branding efforts, understand market positioning relative to competitors, identify brand strengths and weaknesses, and inform marketing, sales, and communication strategies in a B2B context.

• Employee Engagement & Culture Surveys

• • What it is: This is an internal B2B service that involves deploying quantitative surveys to a company’s employees to measure their level of engagement, satisfaction with their work environment, leadership, company culture, compensation, benefits, and opportunities for growth and development. Questions are structured to yield numerical data on various aspects of employee experience.
  • Purpose: To identify factors impacting employee retention, productivity, and morale; foster a positive work environment; inform Human Resources (HR) strategies; measure the effectiveness of internal communication; and support organisational development initiatives.

We maintain an extensive database of over 85,000 healthcare professionals across Australia and New Zealand, including:

• General Practitioners (GPs) – both solo and group practice
• Medical Specialists – cardiologists, oncologists, neurologists, psychiatrists, endocrinologists, gastroenterologists, rheumatologists, and more
• Nurses – registered nurses, nurse practitioners, clinical nurse specialists, community nurses
• Allied Health Professionals – physiotherapists, occupational therapists, dietitians, speech pathologists, pharmacists
• Hospital Staff – hospital administrators, department heads, clinical managers
• Surgeons – across all surgical specialities
• Mental Health Professionals – psychologists, counsellors, social workers
• Veterinarians – small animal, large animal, and exotic animal practitioners
• Dentists and Dental Professionals – general dentists, orthodontists, oral surgeons, dental hygienists
• Aged Care Professionals – nursing home staff, aged care managers, geriatricians
• Healthcare Executives – hospital CEOs, medical directors, practice managers

Our healthcare recruitment process includes:

• Comprehensive pre-screening against detailed inclusion/exclusion criteria
• Speciality verification through professional registration databases
• Experience validation including years in practice, patient volume, and treatment areas
• Geographic quotas to ensure representative coverage across metropolitan and regional areas
• Practice type quotas including public hospital, private practice, community health, and academic settings
• Patient demographic screening to match research population requirements

Different methodologies suit different healthcare research objectives:

• CATI (Computer Assisted Telephone Interviewing)
• WATI (Web Assisted Telephone Interviewing)
• Online Surveys
• Mixed Mode (CATI to Online)

• Treatment pathway mapping – quantifying current prescribing patterns and decision-making processes
• Unmet needs assessment – identifying gaps in current treatment options across disease areas
• Product concept testing – evaluating new drug profiles, mechanisms of action, and positioning
• Pricing and market access studies – understanding willingness to adopt new treatments at different price points
• Competitive landscape analysis – benchmarking against existing therapies

• Device adoption studies – factors influencing uptake of new medical technologies
• Usability and preference testing – comparing device features and user interfaces
• Digital health adoption – attitudes toward telemedicine, mobile health apps, AI diagnostics
• Hospital procurement decision-making – understanding institutional buying processes

• Clinical guideline awareness and adherence – measuring compliance with evidence-based recommendations
• Health policy impact assessment – understanding effects of regulatory changes on practice patterns
• Quality improvement initiatives – measuring effectiveness of clinical improvement programs
• Healthcare delivery model evaluation – assessing new care delivery approaches

• Brand tracking studies – monitoring awareness, perception, and market share over time
• Launch readiness assessment – pre-launch physician education and adoption likelihood
• Post-market surveillance – monitoring real-world effectiveness and safety perceptions
• Therapeutic area deep-dives – comprehensive analysis of specific disease management approaches

• In-Depth Interviews (IDIs)
• Focus Groups
• Online Communities and Forums
• Ethnographic and Observational Studies

Pharmaceutical Research:

• Drug positioning and messaging – exploring how physicians perceive new therapeutic options and their place in treatment pathways
• Prescribing behaviour insights – understanding the factors that influence medication selection and switching decisions
• Product differentiation perceptions – exploring how healthcare professionals distinguish between competing treatments
• Adoption barriers and facilitators – identifying what drives or prevents uptake of new pharmaceuticals
• Real-world effectiveness experiences – gathering insights on how drugs perform in actual clinical settings versus clinical trials
• Safety and tolerability concerns – exploring physician attitudes towards adverse events and risk-benefit assessments
• Training and education needs – understanding what support healthcare professionals require for new drug adoption
• Health economics and value perceptions – investigating how cost-effectiveness influences prescribing decisions
• Regulatory and formulary impact – exploring how approval processes and reimbursement decisions affect prescribing practices

Medical Device Research:

• Device usability and workflow integration – investigating how new technologies fit into existing clinical practices
• Technology adoption barriers – identifying what prevents uptake of new medical devices and diagnostic tools
• User experience and interface design – exploring healthcare professional interactions with device interfaces and controls
• Training and competency requirements – understanding what education and support is needed for device implementation
• Procurement and purchasing decisions – investigating institutional buying processes and decision-making criteria
• Clinical outcome expectations – exploring how devices are expected to improve patient care and clinical efficiency
• Maintenance and support needs – understanding ongoing service and technical support requirements
• Integration with existing systems – investigating compatibility with current hospital and practice technologies
• Cost-benefit perceptions – exploring how return on investment influences device adoption decisions
• Regulatory compliance and quality assurance – understanding how regulatory requirements impact device selection and use

Clinical Practice and Decision-Making:

• Treatment algorithm development – understanding how physicians make complex clinical decisions
• Patient communication strategies – exploring how HCPs discuss sensitive diagnoses and treatments
• Care coordination challenges – identifying barriers to multidisciplinary care
• Clinical workflow optimisation – understanding bottlenecks and improvement opportunities

Professional Development and Education:

• Continuing medical education needs – identifying knowledge gaps and preferred learning formats
• Peer learning and mentorship – exploring professional development relationships
• Technology adoption barriers – understanding resistance to new clinical technologies
• Career pathway exploration – investigating professional satisfaction and career planning

Healthcare Innovation and Change:

• Digital transformation impact – exploring how technology is changing clinical practice
• Value-based care implementation – understanding adaptation to new payment models
• Precision medicine adoption – investigating personalized treatment approach integration
• Telehealth integration – exploring remote care delivery experiences and optimization

Patient-Centered Care Research:

• Patient experience improvement – identifying opportunities for better care delivery
• Shared decision-making – exploring patient involvement in treatment choices
• Health equity initiatives – understanding approaches to addressing healthcare disparities
• Patient safety culture – investigating organizational safety practices and attitudes

Moderator Expertise:

• Healthcare-specialised moderators with clinical backgrounds or extensive healthcare research experience
• Medical terminology fluency ensuring accurate understanding and probing
• Clinical context awareness enabling relevant follow-up questions and discussions
• Regulatory compliance knowledge understanding healthcare-specific ethical requirements

Participant Recruitment Quality:

• Professional verification through registration databases and institutional affiliations
• Clinical experience validation ensuring participants have relevant patient exposure
• Speciality-specific screening matching participants to precise research requirements
• Geographic and institutional diversity ensuring representative perspectives

Data Collection Standards:

• High-quality audio/video recording for accurate transcription and analysis
• Detailed field notes capturing non-verbal communication and context
• Real-time quality monitoring ensuring comprehensive topic coverage
• Professional transcription services with healthcare terminology expertise

Yes, we have extensive experience across all major disease areas including but not limited to the below:

Oncology Research:

• Treatment pathway studies across solid tumours and haematological malignancies
• Supportive care and quality of life assessments
• Precision medicine and biomarker testing adoption
• Multidisciplinary care team coordination studies

Cardiovascular Research:

• Prevention and risk management strategies
• Device therapy adoption (pacemakers, stents, monitoring devices)
• Lipid management and guideline implementation
• Heart failure care coordination

Mental Health Research:

• Treatment algorithm preferences across mood disorders
• Suicide prevention and crisis intervention protocols
• Digital mental health tool adoption
• Integrated care model implementation

Diabetes and Endocrinology:

• Glucose monitoring technology adoption
• Lifestyle intervention program effectiveness
• Specialist-GP care coordination
• Patient education and self-management support

Specialised Recruitment Strategies:

• National and international networking to identify practitioners with rare disease experience
• Patient organisation partnerships leveraging advocacy groups for practitioner identification
• Academic medical center focus targeting centers of excellence and research institutions
• Extended recruitment timelines allowing for comprehensive practitioner identification

Research Design Adaptations:

• Mixed methodology approaches combining quantitative and qualitative methods for comprehensive insights
• Smaller sample sizes with more intensive data collection per participant
• Extended interview formats allowing for detailed exploration of limited cases
• International collaboration connecting with global rare disease research networks

Healthcare Leadership Research:

• C-suite executives – hospital CEOs, CMOs, CNOs, CFOs
• Department heads – service line directors, clinical managers, quality directors
• Practice administrators – clinic managers, group practice executives
• Health system leaders – network executives, regional directors, board members

Research Applications:

• Strategic planning support – market expansion, service line development, merger assessment
• Technology adoption decisions – EMR implementation, digital health integration, AI adoption
• Quality improvement initiatives – patient safety programs, operational efficiency, cost management
• Workforce planning – staffing models, professional development, retention strategies

Industry-Specific Expertise:

• Regulatory compliance understanding of pharmaceutical and device research requirements
• Launch planning support pre-launch physician education and adoption readiness
• Competitive intelligence ethical gathering of market insights and competitor analysis
• Medical affairs support real-world evidence generation and outcomes research

Research Partnerships:

• Global pharmaceutical companies supporting Australian market research needs
• Medical device manufacturers from startups to multinational corporations
• Biotechnology companies specializing in innovative therapeutic approaches
• Digital health companies developing healthcare technology solutions

CATI (Computer Assisted Telephone Interviewing) is our speciality. Whether you’re looking to reach business or consumer respondents, our CATI experience ensures we deliver outstanding results every time. We are also public and political opinion polling data collection experts, making live phone polling cost-competitive again.

Yes, we offer comprehensive online data collection through mixed mode studies allowing clients to reach their audience.

Absolutely. Our face-to-face teams are experts at intercepts, observations, major events research and they’re comfortable in any location. We offer full CAPI (Computer Assisted Personal Interviewing) capabilities and can use the latest tablet technology or traditional pen and paper methods as needed.

We have extensive experience across multiple industries including:

• Healthcare – with over 50,000 healthcare professionals in our database
• Retail – major clients include Coles, Woolworths, Bunnings and their suppliers
• Banking and Financial Services – including Australia’s top 4 largest banks
• Government – federal, state and local departments and agencies
• Tourism and Hospitality
• FMCG and Consumer Goods
• Automotive – including clients like Bridgestone Select
• Entertainment and Tourism – including Zoos Victoria

Yes, we have a dedicated healthcare division with a database of over 85,000 Healthcare professionals. We are in constant contact with GPs, nurses, specialists, surgeons, veterinarians, dentists, hospital administration, pharmacists and more. We cover all disease areas including Multiple Sclerosis, Diabetes, Cancer, Heart Disease, Asthma/COPD and work with various patient groups.

We specialise in recruitment, programming, hosting, moderation and data processing for all quantitative and qualitative requirements in healthcare. We regularly work with local researchers and international firms that need primary data on Australian health practices and pharmaceutical research.

Yes, we have a specialised recruitment division for B2B and B2C list recruitment to leverage your client or customer networks for richer data and informed decisions. Client lists provide pre-qualified pools of targets familiar with your brand, guaranteeing relevant feedback and expediting recruitment timelines.

We maintain strict quality controls through:

• 100% in-house recruitment with highly effective ISO quality controls
• Pre-screening processes to ensure participants meet your exact criteria
• Extensive databases built through ongoing relationships
• Verification procedures to confirm participant authenticity
• Professional screening protocols for all research types

We use the latest technology to collect high quality, in depth data for market research and stakeholder consultation. This includes:

• Advanced CATI systems for telephone interviewing
• Tablet technology for face-to-face data collection
• Online survey platforms and hosting capabilities
• Interactive dashboards for mystery shopping (My CX platform)
• Cloud-based solutions for data processing and analysis

Yes, with 500+ experienced interviewers and operations across multiple locations, we have the capacity to handle large-scale projects. Our national presence means you don’t need to juggle multiple suppliers – we can manage comprehensive projects across Australia and New Zealand from a single point of contact.

Yes, our services extend beyond data collection to include comprehensive data analysis and reporting capabilities. We offer:

• Questionnaire Design: We provide expertise in designing both qualitative and quantitative questionnaires tailored to your research objectives.
• Survey Programming: We offer survey programming to bring your questionnaires to life online.
• Coding: Our services include coding for both qualitative and quantitative data.
• Data Processing and Cleaning: We conduct thorough data processing and cleaning to ensure accuracy and readiness for analysis.
• Qualitative Data Analysis and Reporting: We provide transcription services for qualitative research, as well as content analysis and analysis of qualitative data to extract key insights. Our team then develops comprehensive reports based on this analysis.
• Quantitative Data Analysis and Reporting: Our capabilities include statistical analysis and reporting for quantitative data. This extends to advanced statistical techniques such as regression analysis, MaxDiff scaling, and segmentation, providing deeper insights from your quantitative datasets. We then deliver custom reporting and insights generation.

We leverage artificial intelligence across multiple aspects of our research operations to enhance quality, efficiency, and insights:

AI-Enhanced Data Collection:

• Intelligent Survey Routing: AI algorithms optimise question flow and personalise survey experiences based on respondent behaviour
• Real-time Response Quality Monitoring: Machine learning models detect inconsistent or fraudulent responses during data collection
• Automated Callback Optimisation: AI determines optimal timing for CATI callbacks based on respondent patterns
• Voice Analytics: Advanced speech recognition and sentiment analysis for telephone interviews

• Automated Data Cleaning: Machine learning algorithms identify and flag data anomalies, outliers, and inconsistencies
• Intelligent Coding: Natural language processing for automated coding of open-ended responses
• Pattern Recognition: AI identifies hidden patterns and correlations in large datasets
• Predictive Quality Scoring: Algorithms assess data quality scores in real-time

AI capabilities enable us to deliver advanced insights including:

• Predictive Analytics: Forecasting consumer behaviour and market trends using machine learning models
• Sentiment Analysis: AI-powered analysis of open-ended responses, social media mentions, and qualitative feedback
• Advanced Segmentation: Unsupervised machine learning for discovering natural customer segments
• Real-time Recommendation Engines: AI suggestions for survey optimisation during fieldwork
• Automated Report Generation: AI-assisted creation of insights and recommendations from raw data
• Cross-survey Intelligence: Machine learning models that combine insights across multiple research projects

Yes, we can employ several AI technologies for qualitative research:

• Automated Transcription: High-accuracy speech-to-text conversion for interviews and focus groups
• Thematic Analysis: Natural language processing to identify key themes and concepts in qualitative data
• Emotion Detection: AI analysis of vocal patterns and language to detect emotional responses
• Content Categorisation: Machine learning classification of qualitative responses into meaningful categories
• Insight Generation: AI-assisted identification of key findings and actionable recommendations from qualitative data

Our approach combines AI efficiency with human insight:

• AI augments, not replaces our experienced researchers and interviewers
• Human oversight and validation of all AI-generated insights
• Professional interpretation of AI findings within business and market context
• Ethical AI practices ensuring transparency and accountability
• Continuous human-AI collaboration throughout the research process

We maintain the highest privacy standards in our AI implementations:

• All AI processing complies with Australian Privacy Act requirements
• Participant data is anonymised before AI analysis
• Secure, encrypted data handling throughout AI workflows
• Regular audits of AI systems for privacy compliance
• Transparent disclosure of AI use to research participants when required

Our model of providing outsourced data collection is not only highly cost-effective but also renowned for its superior quality. Pricing varies based on:

• Research methodology (CATI, online, face-to-face, qualitative)
• Sample size and complexity
• Length of questionnaire
• Quotas
• Incidence rate
• Geographic coverage required
• Timeline and urgency
• Specific industry or audience requirements

Contact us for a customised quote based on your specific project needs.

Yes, we offer comprehensive project management including:

• Single point of contact for your project
• Timeline development and milestone tracking
• Quality assurance throughout the process
• Regular progress updates and reporting
• Coordination across multiple locations if required
• Post-project support and follow-up

We maintain the highest quality standards through:

• ISO quality controls for all recruitment and data collection
• Professional interviewer training and ongoing development
• Strict data validation and cleaning procedures
• Ethical research practices and privacy compliance
• Regular quality audits and performance monitoring

We are committed to ethical research practices including:

• Full compliance with Australian Privacy Act requirements
• Informed consent procedures for all participants
• Secure data handling and storage protocols
• Participant anonymity and confidentiality protection
• Professional codes of conduct for all staff and interviewers

Yes, we maintain strict compliance with all relevant data protection regulations including Australian privacy laws. Our data handling procedures ensure participant information is collected, stored, and processed securely with appropriate access controls and retention policies.

Our clients include:

• Market research consultancies and agencies
• Government departments and agencies (federal, state and local)
• Large corporations and enterprises
• Academic institutions and universities
• International research firms needing Australian/NZ market access
• Research organisations / consultancies in Australia/NZ
• Healthcare and pharmaceutical companies

Getting started is simple:

1. Contact us via phone (03 8789 4444) or email (info@tkwresearch.com.au)
2. Discuss your objectives – we’ll understand your research goals and requirements
3. Receive a proposal – customised methodology and pricing for your project
4. Project kickoff – timeline establishment and project planning
5. Data collection – professional execution with regular updates
6. Results delivery – comprehensive reporting and insights

Yes, we’re the first choice for many research organisations in Australia, as well as a growing list of international clients looking to reach the A/NZ market. We regularly work with global research firms and organisations that need primary data on Australian and New Zealand markets.

While our primary expertise is in Australia and New Zealand markets, we can coordinate with international partners for multi-country studies. Our experience working with global clients makes us well-positioned to ensure consistency and quality across different markets.

Phone: +61 3 8789 4444
Email: info@tkwresearch.com.au

Melbourne Office:
83B Hartnett Drive, Seaford VIC 3198

We provide comprehensive support throughout your project including:

• Dedicated project management and single point of contact
• Regular progress updates and milestone reporting
• Quality assurance monitoring and intervention if needed
• Technical support for online surveys and data collection
• Post-project analysis and insights consultation
• Ongoing relationship management for future projects

Yes, our experienced team can provide guidance on:

• Optimal methodology selection for your research objectives
• Questionnaire design and optimisation
• Sampling strategy development
• Best practices for different research approaches
• Industry-specific research considerations
• International research coordination