At the leading edge of data collection

We’ve built our reputation by consistently delivering data collection services on budget, on time and on spec.

AFS ‘Smart Askers’ is Australia’s most trusted research data collection and recruitment organisation. We use the latest information technology to collect high quality, in-depth data for market research and stakeholder consultation. This gives researchers the most efficient, engaging and responsible access to respondents. This model of outsourced data collection is the most cost-effective option for many of Australia’s leading research providers.

We’re the first choice for a number of the top 10 Research Organisations in Australia, as well as a growing list of international clients.

We also specialise in growing and maintaining dedicated panels of specialist consumer and professional audiences. Clients work with us because we offer innovative market research and data collection solutions, backed by a dedication to high quality service and support.


Since 1997, we’ve been developing survey methodologies that allow clients to benefit from our experience on previous projects. With the current level of national and international work, covering a broad range of sectors, we are adding to the knowledge of what works all the time.


AFS ‘Smart Askers’ set higher standards of quality and performance than industry mandated measures (ISO20252/ESOMAR). We are ISO20252 accredited, with a well-documented track record that demonstrates the accuracy of our methods. We believe our quality in comparison to other data collection companies in terms of accuracy, frankness and depth of response makes us the partner of choice.

From the beginning to the end of each research project, we aim to exceed on every “measure” of our clients’ expectations. Importantly, our organisation working to improve the quality of service of other members through active involvement in industry issues through our association with AMSRO, AMSRS and ESOMAR.

The AFS ‘Smart Askers’ team are AMSRS members and our research work is carried out in accordance with the association’s Code of Conduct. This Code provides assurance to everyone involved in the research process, whether they are a client, a respondent or a researcher. Clients and panel members can be sure that all research work is conducted in a professional and ethical manner to preserve the integrity of their data.