Knowledge Library

Over 5,000 council seats across 136 English authorities go to the polls on 7 May 2026, alongside all 32 London boroughs, the Scottish Parliament, and the Senedd. For pollsters, it’s the most complex set of elections they’ve had to deal with since the 2015 general election.

The problem was not the data. The problem was that nobody treated polling as a risk exercise.

3,200 completed surveys from recent patients

680 completed surveys from institutional and retail investor database

2,400 completed surveys from recent vehicle purchasers