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Polling, CATI|Market Research|Polling, Market Research|Polling, Polling, CATI, Market Research, Uncategorized

Capability Spotlight: Seat Polling in Victoria’s Marginal Electorates

An illustrative case study, TKW Research Group The brief With the Victorian state election due in late November 2026, campaigns, media outlets and advocacy groups increasingly want to know what is happening not across the state, but seat by seat. Statewide polling captures the mood of Victoria. It d...
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Polling, CATI, Market Research

What the Withdrawn Church Poll Reveals About Online Survey Fraud

A major survey ran for over a year before anyone realised the data was wrong. When the issue surfaced, the polling firm responsible did the right thing and retracted it. The question worth asking is how fraudulent respondents got into the data and why nobody caught it sooner. In early 2026, the data...
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Polling, Government

Why the 2026 UK Local Elections Are the Biggest Test for Polling Methodology in a Decade

Over 5,000 council seats across 136 English authorities go to the polls on 7 May 2026, alongside all 32 London boroughs, the Scottish Parliament, and the Senedd. For pollsters, it’s the most complex set of elections they’ve had to deal with since the 2015 general election.

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Market Research, Healthcare

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Polling, Market Research

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2,400 completed surveys from recent vehicle purchasers

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Victorian State Election 2026

Poll the seats that decide Victoria.

State-wide polls show the mood. They cannot show where support sits across Victoria's 88 electorates. TKW Research delivers seat-level and multi-seat telephone data collection.
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