CATI AI · A TKW RESEARCH SERVICE
TKW.ai

Real CATI.
Without the old limits.

AI interviewers for structured telephone research. Natural, human-like conversations at scale, giving you richer insights with research-grade accuracy.
LARGER
SCALE
RICHER
INSIGHTS
RESEARCH-
GRADE ACCURACY
TRY IT YOURSELF

Don’t take our word for it.
Take the call.

Complete a real TKW.ai interview about attitudes towards artificial intelligence.
Answer naturally. Interrupt it. Explain what you think. Experience the interview as a respondent would.
SEE HOW TKW.ai WORKS

A real questionnaire.
Not an IVR keypad poll.

TKW.ai can conduct a structured research interview while responding naturally to what the participant says.

QUESTIONNAIRE LOGIC

Answers can change what gets asked next.

OPEN-ENDED RESPONSES

Respondents can answer naturally in their own words.

INTERRUPTION HANDLING

The interviewer can handle a response before every option has been read.

RANDOMISATION

Question and response order can vary according to the research design.

FULL TRANSCRIPTS

Complete conversations can be captured word for word.

CALLBACK COMPLETION

Respondents can return a missed call and complete the interview when it suits them.
SEE THE OUTPUT

From conversation
to research data.

Explore an example TKW.ai interview and the research outputs that can come from it.
01

Recording

Hear an example TKW.ai research interview.
Play example recording
02

Transcript

Read how the respondent’s spoken answers are captured in full.
View example transcript
03

Coded response

See how the conversation can become structured, research-ready data.
View coded output
WHY CATI AI

CATI was never the problem.
The limits were.

Traditional CATI remains the right methodology for many studies. But cost, interviewer capacity and fieldwork time can force researchers to compromise the study design.
TKW.ai changes those constraints.

Around 50% cheaper

For suitable projects compared with locally delivered human CATI.

Up to 300 interviews at once

Hundreds of telephone interviews can run concurrently.

Complex interviews

Interviews approaching 40 minutes and 120 questions, including branching and conditional logic.

14 languages

Multiple languages are available subject to project requirements.
THE TKW.ai FIELD TEAM

Meet our CATI AI agents.

Different interviewer voices can be used according to the audience, study and language requirements.
INDUSTRIES

Political polling, market research,
customer experience.

From complex political studies to brand tracking and customer experience, TKW.ai delivers the scale, nuance and accuracy you need.

Political Polling

Trusted, accurate results for complex and high-stakes research.

Market Research

Understand what people think, feel and why.

Customer Experience

Capture real customer voices to drive better experiences.
BUILT FOR COMPLEX RESEARCH

A smarter way to
understand what people think.

TKW.ai is purpose-built for complex studies like political polling, with advanced questionnaire logic, real-time adaptation and research-grade accuracy.
Handle complex skip logic and multi-path questionnaires
Capture nuance in open-ended responses
Deliver accurate, representative results at scale
METHOD CHOICE

Human CATI.
CATI AI.
Or both.

TKW Research continues to offer human CATI alongside TKW.ai.
We recommend the methodology that best fits the audience, questionnaire, timing and research objective.
The methodology should fit the research. Not the other way around.
NEW TECHNOLOGY. REAL CATI EXPERIENCE.

AI interviewing.
Backed by around 30 years of CATI.

Managed by TKW Research

This is a managed research service, not software the client has to operate.

Research methodology first

TKW manages questionnaire programming, fieldwork and quality assurance.

Human CATI remains available

TKW Research continues to operate traditional interviewer-led CATI.

Research outputs

Projects can return agreed coded data, call outcomes, recordings and transcripts.

Common questions.

Yes. TKW.ai identifies itself as an AI interviewer.

Yes. Respondents can answer naturally in their own words.

Yes. TKW.ai supports conditional logic, branching and randomisation.

Up to 300 concurrent interviews are supported in the current operating model.

Current capability covers 14 languages, subject to project requirements.

No. TKW.ai is a managed TKW Research service.

No. TKW Research continues to provide human CATI and recommends the method that best fits the study.
READY TO SEE THE DIFFERENCE?

See TKW.ai in action.

Try a live interview, or talk to our team about your research needs.
REAL CONVERSATIONS
AT SCALE
RICHER INSIGHTS
FASTER
RESEARCH-GRADE
ACCURACY
Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
  • Melbourne (Head Office)
    Unit 204, 210-218 Boundary Road, Braeside, VIC, 3195, Australia
  • Auckland
    Level 6, 110 Symonds Street, Grafton, Auckland, 1010 NZ
  • Fiji
    TKW Collective Pte Ltd, Kalabu TFZ
    Valelevu, Nasinu, Suva FIJI
© 2026 TKW Research. All rights reserved.
Victorian State Election 2026

Poll the seats that decide Victoria.

State-wide polls show the mood. They cannot show where support sits across Victoria's 88 electorates. TKW Research delivers seat-level and multi-seat telephone data collection.
20 minutes · No cost · No obligation · Straight answer on feasibility
Send us your project outline →