Category: Market Research|Polling

UK Election: Polls vs Reality

UK Election: Polls vs Reality

As the polls clearly predicted, Keir Starmer’s Labour Party won a convincing landslide victory in the recent UK General Election. Labour had held what looked like an unassailable lead for…
Read more

Making Live Phone Polling Cost-Effective Again

CATI (Computer Assisted Telephone Interviewing) is a time-tested approach to conducting surveys by phone. Live phone polling consistently delivers high completion rates on surveys, more accurate and representative data, and…
Read more
The Advantages of Live Phone Polling

The Advantages of Live Phone Polling

Live phone polling, once the gold standard for polling, has dramatically declined in use with just 10% of pollsters now relying on this method. This change has largely been driven…
Read more
Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
  • Melbourne (Head Office)
    Unit 204, 210-218 Boundary Road, Braeside, VIC, 3195, Australia
  • Auckland
    Level 6, 110 Symonds Street, Grafton, Auckland, 1010 NZ
  • Fiji
    TKW Collective Pte Ltd, Kalabu TFZ
    Valelevu, Nasinu, Suva FIJI
© 2026 TKW Research. All rights reserved.
Victorian State Election 2026

Poll the seats that decide Victoria.

State-wide polls show the mood. They cannot show where support sits across Victoria's 88 electorates. TKW Research delivers seat-level and multi-seat telephone data collection.
20 minutes · No cost · No obligation · Straight answer on feasibility
Send us your project outline →