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Public & Opinion Polling

Clear methods. Representative samples. Results you can stand behind.

Polling with transparent sampling, structured methods and ISO 20252:2019 processes. When your results will face public scrutiny.
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When Telephone Polling is the Right Choice

Election polling and voting intention tracking demands methodology that survives media scrutiny. Telephone polling with RDD sampling reaches representative samples that online panels cannot match.

When you need representative samples of the electorate

National surveys using RDD sample design reach unlisted and mobile households, while our probability sampling delivers a precise, representative reflection of the population.

When your results will face public scrutiny

Media coverage, FOI requests, academic review - telephone polling with documented methodology survives the challenge.

When speed matters but accuracy cannot slip

Multi-site teams deliver n=1000 in 48-72 hours while maintaining quality controls throughout.

When you need to track opinion over time

Consistent methodology across waves allows genuine trend analysis without sampling bias drift.
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How TKW Delivers Defensible Polling

Polling designed for public scrutiny with transparent sampling, structured calling procedures and clear documentation. When your results are questioned, you have the methodology to back them up.

Representative Sampling

Landline and mobile blends designed to reach your target population.

Structured Fieldwork

Consistent calling patterns and documented procedures.

Weighting for Accuracy

Data weighted to ABS population benchmarks where appropriate.

Transparent Reporting

Publication-ready methodology statements with sample details and response rates.
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Polling in Action

Real projects. Real results. See how leading agencies use TKW Research's Polling services.

Market Research FAQ

admin July 29, 2025 No Comments
This comprehensive market research glossary explains over 400 essential terms used by agencies and data teams, including sampling methods, survey design, CATI and CAWI techniques, qualitative recruitment, analytics frameworks, and…
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Why Choose TKW Research for Polling

Our methodology is designed to survive media scrutiny, FOI requests and academic review. Every stage is documented and defensible.
01

ISO 20252:2019 compliance with annual independent audits

Annual independent ISO 20252:2019 audits, documented controls and full traceability from sample design to final weighting.
02

Clear, defensible methodology

Clear sample frames, documented calling rules and publication-ready methodology statements for every project.
03

Human interviewing with trained teams

Professional interviewers follow structured scripts, capture verbatims accurately and flag inconsistencies in real time.
04

Fast turnaround when needed

Tight fieldwork windows with daily progress reporting so stakeholders know exactly where the numbers come from.
TKW POLLING ETHOS

Built for public scrutiny

We design every poll assuming it may be picked apart on live television, in parliament or by data journalists. That lens shapes how we sample, call, weight and report.
Transparent reporting with daily progress updates
Clear, defensible methodology
Fast turnaround when needed
Human interviewing with trained teams
READY TO DEFEND YOUR NUMBERS
Bring us your questionnaire, sample frame or previous results and we will advise on a defensible polling design.
Transparent reporting with daily progress updates
Australian data governance and secure infrastructure

What You Receive

Topline results summary
Optional cross-tabulations by key demographics
Complete dataset in SPSS or CSV format
Questionnaire and methodology statement
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Polling FAQ

Telephone polling using RDD can reach people outside online panels and supports representative probability sampling when designed correctly.

Typical turnaround is 2-5 days depending on sample size and complexity. Rush projects can be accommodated where feasible.

We typically use rim weighting (also called raking) to adjust samples to match ABS population benchmarks.

Sample design notes, fieldwork dates, response rates, weighting procedures and any limitations.

Yes - our interviewers are trained to handle political and policy topics professionally and neutrally.
Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
  • Melbourne (Head Office)
    83B Hartnett Drive, Seaford, VIC, 3198
  • Auckland
    Level 5, 110 Symonds Street, Grafton, Auckland, 1010 NZ
  • Fiji
    TKW Collective Pte Ltd, Kalabu TFZ
    Valelevu, Nasinu, Suva FIJI

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