TKW Research delivers in-person intercept interviewing across Australia and New Zealand using trained, uniformed field teams and ISO 20252:2019 quality controls.
In-person interviewing allows researchers to speak to people where they naturally shop, travel, attend events or gather. It works well when you need high engagement, geographic precision, visual materials or access to communities under-represented in online and telephone research.
When location matters
Retail intercepts, transport hubs, sporting events like tennis tournaments, museums and cultural venues - speak to people where they naturally gather.
When targeting under-represented communities
Reach lower socio-economic suburbs and communities under-represented in online panels. Face-to-face provides granular geographic targeting that online and phone methods cannot match.
When response rates matter
Face-to-face achieves higher engagement than cold calling. People are more willing to participate when approached in person, particularly for government and community research.
When you need visual stimulus or complex questioning
Interviewers can show product concepts, clarify confusing questions, probe for deeper answers and handle sensitive topics with empathy using tablet-based surveys.
Professional interviewers with clear scripts, documented briefings and branded uniforms. ISO 20252:2019 quality controls ensure consistency across all locations.
Trained Field Teams
Professional interviewers with clear scripts, documented briefings and branded uniforms.
Diverse Location Coverage
Shopping centres, public transport hubs, sporting events, cultural venues and community spaces across Australia and New Zealand.
Field Supervision
On-site supervisors deployed for larger studies to ensure quality and consistency.
Secure Devices
Tablet-based CAPI surveys with offline capability for areas with limited connectivity.
TKW Research conducts face-to-face interviewing across diverse locations to reach your target audience where they naturally gather.
Customer Satisfaction & NPS Tracking
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Delivering reliable data from real conversations across Australia. Click any card to learn more about our capabilities.
Customer Satisfaction & NPS Tracking
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
Your clients need consistent, comparable satisfaction data across months, quarters, and years. Our CATI methodology delivers the response rates and data quality required for reliable Net Promoter Score tracking and customer experience benchmarking.
We deliver:
Monthly, quarterly, or annual tracking waves with consistent methodology
Customer database sampling with stratification by value, segment, or geography
Multi-attempt callback protocols to reach decision-makers
NPS calculation with detailed driver analysis
Trend reporting against historical benchmarks
Verbatim capture for qualitative insight alongside scores
Real-time alerting for detractor responses requiring immediate follow-up
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We conduct intercepts across diverse locations including shopping centres, public transport hubs (train stations, bus interchanges), sporting events (tennis, cricket, football), cultural venues (museums, galleries, theatres), community spaces and public areas. Location selection depends on your target audience and research objectives.
Yes. Face-to-face interviewing is particularly valuable for reaching under-represented communities, lower socio-economic suburbs and populations who rarely participate in online research. Unlike phone research where you are limited to numbers supplied by third-party providers, face-to-face allows granular geographic targeting at suburb level - essential for ACSI-style community satisfaction research.
Interviews are completed on secure tablets. For larger studies we use field supervisors for on-site verification and quality monitoring.
Yes. We manage all permissions for shopping centres, transport authorities, event organisers and public spaces, and provide necessary insurance certificates.
Yes - tablets support images, videos and product concepts for stimulus testing.
We operate across major metropolitan and regional centres in Australia and New Zealand, with capability to deploy teams to specific suburbs or communities as required.
All interviewers wear branded uniforms with photo ID, work in approved locations, and follow documented safety protocols.
Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
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