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CATI Research

The trusted CATI fieldwork partner for agencies and government when data quality is the top priority.
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When CATI is the Right Choice

CATI (Computer Assisted Telephone Interviewing) reaches audiences that online panels miss and delivers data with complete audit trails. When your research needs representative samples, complex questioning or defensible methodology, CATI provides human interviewers, real-time quality control and documentation that survives scrutiny.

When online panels cannot reach your audience

Telephone sampling reaches unlisted numbers, mobile-only households and people who never join panels.

When you need a defensible methodology

Whether it’s a rigorous Government bid, high-stakes Pharma research, or intense media scrutiny, our CATI services stand up to the pressure. We don’t just claim quality; we prove it with fully documented, audit-ready workflows

When the questionnaire is complex

Interviewers can clarify confusing questions, probe for deeper answers and handle sensitive topics with empathy.

When speed matters but quality cannot slip

Multi-site teams across Australia, New Zealand and Fiji scale quickly. Add 50 interviewers overnight if needed. Maintain quality controls throughout.
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Why Choose TKW Research for CATI

TKW Research runs the ISO 20252:2019 certified CATI centres, trained interviewing teams and quality systems that Australian research relies on. Every call recorded and monitored. Every dataset defensible. Every methodology transparent.
Purpose-built CATI centres with multi-site capability
Trained interviewing teams (not gig-economy labour)
AI-assisted quality monitoring of every call
ISO 20252:2019 certified processes with complete audit trails
Australian data governance and secure infrastructure
Evidence you can defend when clients, FOI requests, or media scrutinise your methodology.
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The End of the Black Box

Traditional CATI providers spot-check 5-10% of calls. The other 90% of your data? Unverified.
TKW Research has eliminated the black box. We combine ISO 20252:2019 human supervision with AI-assisted analysis to monitor every single call.
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100% call coverage, not 5%

How CATI works

Every Call Recorded

No selective sampling. No blind spots. Complete coverage from first call to last.

AI Flags Issues in Real Time

Missed privacy statements, unusual patterns, compliance risks - supervisors get instant alerts.

Human Supervisors Decide

AI supports, humans judge. Every flag reviewed by experienced supervisors who can intervene immediately.

Complete Audit Trail

When your client asks: "How do you know the data is clean?" - you show them the evidence.

CATI Research Applications

Our CATI capabilities span every sector and research challenge. Click any card to explore how telephone research delivers for your industry.

CATI in Action

Real projects. Real results. See how leading agencies use TKW Research's CATI services.
Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
  • Melbourne (Head Office)
    83B Hartnett Drive, Seaford, VIC, 3198
  • Auckland
    Level 5, 110 Symonds Street, Grafton, Auckland, 1010 NZ
  • Fiji
    TKW Collective Pte Ltd, Kalabu TFZ
    Valelevu, Nasinu, Suva FIJI

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