FMCG & Retail Research

In-store research with real shoppers.

TKW Research delivers face-to-face intercepts in shopping centres and retail locations, CATI brand tracking with representative samples, and qualitative recruitment for consumer product research.

What FMCG and Retail Research Requires

FMCG and retail research benefits from in-context data collection where purchase behaviour can be observed and packaging or promotional materials can be tested with actual shoppers.

TKW Research provides face-to-face interviewing in retail locations as well as representative consumer tracking via CATI.
100s
Retail Locations
2-3
Days to Deploy
100%
Tablet Enabled

How TKW Research Supports FMCG & Retail Research

In-store research with real shoppers at point of purchase
1

In-Location Interviewing

Shopping centres, supermarkets and retail precincts across Australia and New Zealand.
Tablet-based collection
2

Visual Stimulus Testing

Packaging concepts and promotional materials tested in actual retail contexts.
High-res presentation
3

Rapid Deployment

Face-to-face teams deployable within days for promotional evaluation or product launch.
Multi-site capability

CATI Brand Tracking

Representative consumer samples via RDD

Recruitment

Verified participants with screening

Shopper Targeting

Category users and brand loyalists

When FMCG & Retail Brands Choose TKW Research

Shopper behaviour research at point of purchase
Packaging and promotional material testing
Retail intercept interviewing in shopping centres
Brand tracking with representative consumer samples
Category usage and attitude studies

What You Receive

Completed dataset with purchase behaviour and category metrics
Sample profile showing demographic and behavioural composition
Fieldwork summary with location notes and interviewer observations
Visual stimulus testing results where applicable

FMCG & Retail FAQ

Major shopping centres, supermarkets and retail precincts across metro and regional Australia and New Zealand. TKW manages location permits and access agreements.

Yes. Tablets support high-resolution images, video content and interactive material presentation during face-to-face interviews.

Metro locations typically require several days notice. Regional locations may need additional time depending on interviewer availability and permit requirements.

Yes. Face-to-face screening questions or CATI sampling specifications enable targeting of category buyers, brand users or specific demographic groups.
Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
  • Melbourne (Head Office)
    83B Hartnett Drive, Seaford, VIC, 3198
  • Auckland
    Level 5, 110 Symonds Street, Grafton, Auckland, 1010 NZ
  • Fiji
    TKW Collective Pte Ltd, Kalabu TFZ
    Valelevu, Nasinu, Suva FIJI
© 2026 TKW Research. All rights reserved.