From Rotary Devices to Smart Phones: The CATI Revolution

From rotary phones to smartphones, CATI (Computer Assisted Telephone Interviewing) has come a long way!It’s not just about the tech upgrade; it’s about smarter surveys, faster results, and deeper insights.Curious about the evolution of CATI? Dive into our post and discover how this polling method has transformed over time. 

The 1960s:

The 1970s:

The 1980s:

The 1990s:

The 2000s:

The 2010s and beyond:

The moral of the story?

Get In Touch to find out more about CATI!

Talk to Our Team

Have questions about our approach to AI and data quality?

Subscribe to Our Newsletter

Get the latest insights on CX, AI, and growth strategies delivered to your inbox.

AI in Market Research

Download our comprehensive white paper on responsible AI use in fieldwork.

Share This Article

Where research meets results. Trusted fieldwork, real data, and human insight across Australia, New Zealand, and Fiji.
  • Melbourne (Head Office)
    83B Hartnett Drive, Seaford, VIC, 3198
  • Auckland
    Level 5, 110 Symonds Street, Grafton, Auckland, 1010 NZ
  • Fiji
    TKW Collective Pte Ltd, Kalabu TFZ
    Valelevu, Nasinu, Suva FIJI
© 2026 TKW Research. All rights reserved.