AFS ‘Smart Askers’ has a trained field force that covers Australia and New Zealand. Interviewers are fully trained to the highest industry standards.  The interviewers are equally comfortable using paper questionnaires and tablets/PDAs.  We always work with our clients to decide on the most appropriate method for each job.


AFS ‘Smart Askers’ has a team that specialises in researching shoppers. In an age of online research, there is no substitute for observing shoppers and speaking to them – whether they are doing the weekly grocery shop or splashing out on something special, our team has the skills and confidence to approach and observe.

AFS ‘Smart Askers’ bring experience and expertise when it comes to delivering results in the competitive retail sector.  These results have a major impact on retail decision making, so having experts in the field makes all the difference