Bunnings – Dulux Exits

Objectives:

To uncover, at the point of purchase, the reason for a Dulux product selection, the favoured attributes and the intended use

Challenges:

We had an understanding to operate only in peak periods to ensure traffic, as it was the major contributory factor to Cost Per Interview

Solutions:

AFS interviewed 300 Dulux paint buyers across multiple Bunnings locations at an interview rate of 2.6 per hour

 

Luxottica Optical – Purchasers/Non-Purchasers

Objectives:

To test a new market entry’s brand building effectiveness, its customer service quality and the consumers’ expectations

Challenges:

Managing the interception of both browsers and purchasers and using different research tools to fill quotas

Solutions:

We tracked the performance across quarterly waves

 

Big W Self Service Purchase System Satisfaction

Objectives:

We were asked to test the acceptance, preference and overall level of adoption of new technology and then profile those that were accepters and those that were resisters

Challenges:

Conducting interviews with time poor participants, accurately coding open opinions

Solutions:

Our face-to-face team completed 750 x 5-minute interviews from a mix of Big W stores