Mixed Drinks in Nightclubs

Objectives:

To test the awareness, preference and accompanying activities associated with a primary alcohol drink brand.

Challenges:

The tests had to be done with users in situ. Visiting late night venues, dealing with vocal respondents often in groups, and discussing alcohol; all in a high noise and low light environment

Solutions:

We used paired interviewers and they were able to complete 150 x 10 minute surveys per venue per evening within quotas of age and gender

 

Ticketing Southern Cross Station

Objectives:

To produce opinion data on the level of acceptance, likelihood of acceptance and resistance to a new Ticketing system

Challenges:

It was in a high traffic public area with patrons in transit to higher priority destinations and the team had to ask a question on a topic that was the subject of much debate

Solutions:

Our face-to-face team was able to collect 500 responses to meet the quotas and these were done at different exits using a small incentive and very short closed option survey

 

AQIS – Sydney Airport

Objectives:

To help understand the user experience of the new Smart Gate passport screening technology among different groups of users

Challenges:

The location had many challenges including varying traffic volumes, security, and late night/very early mornings and LOTE respondents

Solutions:

AFS ‘Smart Askers’ developed a specific stakeholder management programme to ensure data collection requirements were fulfilled