Sensis Yellow Pages

Objectives:

To monitor and assess the continuing decline in the usage of Yellow Pages along with the use of peers and substitutes

Challenges:

This needed to be a national, random study that was not deemed to be interesting for respondents but it was regarding an institution they all know

Solutions:

AFS made the introduction more compelling with our scripting. We also aided survey design by offering a ‘YP opt-out’ to fully assess levels of remorse

 

ACMA 3G Billing and Mobile Only Homes

Objectives:

To measure the nation’s adoption of 3G handheld phones, their billing surprises and the shift to Mobile Only homes

Challenges:

The research required our team to collect billing copies, code complaints and reach the 14% of households that only use Mobile phones

Solutions:

AFS is one of the only providers who can access Mobile Only households for research to representative level

 

Kerbside Waste Collection

Objective:

To talk with residents in LGAs about their satisfaction, usage and expectation of household, garden and bulk waste

Challenges:

AFS needed to select a method that required identification of main handler and manager of residential household waste

Solutions:

We took what could have been a dirty project, ran it efficiently and produced data down to street level specifications