Westpac Human Sigma

Objective:

To talk to Westpac customers about their total view of the business brand and their involvement with it

Challenges:

Talking with customers about their banking relationship over an extended period can be uninviting for the customer

Solutions:

AFS offered a two-stage interview with an incentive, ensuring respondents gave quality responses, not token ones

 

Optus Consumers Market View

Objective:

We needed to track the changes in consumer habits and their opinions of the Optus brand, by demographics and motigraphics

Challenges:

There were complex design challenges. The interview was more than 20 minutes long and involved 40 skips and routings and many segment quotas

Solutions:

AFS has run the project successfully for more than 4 years

 

Coles Source MasterCard

Objective:

To monitor the relationship current customers have with their MasterCard, their exclusivity to the brand and their future intentions

Challenges:

We had to respect customer confidentiality and, if required, transfer and update details for the client and/or respondent

Solutions:

AFS completed the project using WATI, which not only completed the study but also updated the quality of customer details and directed respondent enquiries