Business Finance Monitor

Objectives:

To deliver a national assessment of Business Banking / Finance Brand Preferences with 1,000 interviews each month

Challenges:

It was a longitudinal, monthly study, run over many years for syndicated reporting to the big four banking institutions

Solutions:

AFS managed a perfect data transition from an international client and migrated sections to an online program

 

Project Aussie Brokers

Objectives:

To understand the home loan conversion issues at individual broker and franchisee level

Challenges:

Working with different survey instruments and complex routing

Solutions:

AFS leveraged AFS WATI to develop a thorough route-testing regime along with gathering interviews to meet complex quota specifications

 

Castrol Oils Network

Objectives:

To measure in detail, the performance of each network arm in the distribution channel

Challenges:

Delivering a timetable triggered by international currency conditions, often truncating collection to 3 days or less

Solutions:

AFS ranked priority respondents placing them on a rolling call stream with the flexibility to add resources at peak times