Protecting Privacy

Research released by the Australian Privacy Commissioner in 2013 found that 60% of Australians decided not to deal with an organisation because of concerns about privacy and 74% reported they were more concerned about providing information via the internet than they were two years earlier.

This is why in 2014, the Association of Market & Social Research Organisations (AMSRO), of which TKW Research Group is an active member, became the first organisation to introduce a registered privacy code under the Australian Privacy Principles.

The new code sets out how the Australian Privacy Principles (APPs) in the Privacy Act are to be applied and complied with by AMSRO members in relation to the collection, retention, use, disclosure, and destruction of personal information in market and social research.

As a member of AMSRO, we adhere to the Privacy (Market and Social Research) Privacy Code. This code governs the way in which personal information is collected, retained, used, disclosed and destroyed.

You can download a copy of the code here.

The TKW Privacy Policy outlines how we collect your personal information, what we use it for, when we can disclose that information and to whom, and how the information is dealt with when it is no longer needed.

1I'm registered on the Do Not Call register. Why are you calling me?
Market research organisations are exempt from the Do Not Call register, and are permitted to call or fax numbers on the Do Not Call Register to conduct opinion polling and standard questionnaire-based research.