Paul Jamrozik appointed as Joint-CEO of TKW Research Group

TKW Research Group, Australia’s well-known and trusted market research data collection, polling and healthcare agency, is excited to announce that Paul Jamrozik has been appointed as the new Chief Executive Officer (CEO) of its Research division.

A Deep Dive into the Latest US Election 2024 Polls

Recent national polling data shows just how competitive the race between Kamala Harris and Donald Trump has become. According to The Guardian, Harris has gained approximately three points in national surveys since assuming the Democratic nomination, putting her slightly ahead of Trump by about two points in the national polls.

Wayfinding Wisdom: How Ancient Star Navigation Mirrors Modern Polling

In the vast expanse of the Pacific Ocean, long before the advent of GPS and Google Maps, Polynesian navigators embarked on epic voyages, guided by the stars, ocean currents, and even the flight patterns of birds. This ancient art of wayfinding wasn’t merely an individual skill; it was a collaborative endeavor that involved the entire crew, mirroring the way modern polling relies on collective wisdom to chart a course for the future.

From Rotary Devices to Smart Phones: The CATI Revolution

From rotary phones to smartphones, CATI (Computer Assisted Telephone Interviewing) has come a long way! It’s not just about the tech upgrade; it’s about smarter surveys, faster results, and deeper insights. Curious about the evolution of CATI? Dive into our post and discover how this polling method has transformed over time.

Colonial Encounters in the Pacific: A Unique Blend of Polling Traditions

The arrival of European powers in the Pacific ushered in an era of significant change, impacting not just social and economic structures but also the very mechanisms of decision-making. Traditional modes of governance, characterized by talk-stories, consensus building, and clan councils, encountered new polling methods introduced by colonial administrations. What emerged was a fascinating fusion of indigenous and colonial practices, reflecting both the adaptability of Pacific cultures and the complexities of colonial encounters.

The Conch Poll: A Voice from the Past, Echoes in the Present

In the sun-drenched islands of the Pacific, long before the advent of modern polling techniques, a unique and powerful method of community engagement existed – the conch poll. This wasn’t a poll in the sense we know it today, with questionnaires and statistical analysis, but rather a vibrant, participatory process that harnessed the power of sound and community dialogue.

Analyzing the 2024 Election Polls: Harris nudges ahead of Trump

If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.

UK Election: Polls vs Reality

As the polls clearly predicted, Keir Starmer’s Labour Party won a convincing landslide victory in the recent UK General Election. Labour had held what looked like an unassailable lead for a long time before the 4th July election, and so it turned out. While the pre-election polls largely got it right, and the exit poll on the day was even more accurate, there were a few discrepancies and trends that only got picked up late on.

State of the UK Polls on Election Eve

In all likelihood, by this time tomorrow the UK will have a new Prime Minister and a new party in power. That’s according to the polls, which are all quite unanimous that Labour is heading for a landslide victory on a similar scale to Tony Blair’s 1997 victory. The Conversative Party, which has been in power since 2010, is on course for potentially the worst result in modern times.

Making CATI Affordable Again

The challenge with CATI is that it requires highly-trained interviewers using state-of-the-art technology to conduct what can be lengthy interviews. This quickly gets expensive which can limit the ability of research agencies and their clients to use it. Until now. In this blog we will look at how TKW Research Group has made CATI more cost-effective by conducting campaigns from our Fiji operations without compromising quality.