A Look at the US Presidential Election Numbers

If you’re feeling a mix of excitement and anxiety about this year’s election, you’re not alone. The race between Joe Biden and Donald Trump is heating up. Here is our guide through this political rollercoaster. Of course with US election system it’s not just about who’s ahead overall, it’s about where. The State polls are where the real story is to be found. For instance, Trump is ahead by 9% in Georgia and by 13% in Nevada, according to NY Times/Siena although other polls suggest both races could be much closer. These battleground states are where the election will really be decided.

The Pros and Cons of Political Polling Methods

Polling remains essential to any democracy, but practitioners need to ensure that the views of more voters are accurately represented. This includes finding new ways to reach habitual non- responders and understand their views, developing innovative techniques to address changing communication habits, and finding methods to mitigate the impact of social desirability bias.

Making Live Phone Polling Cost-Effective Again

CATI (Computer Assisted Telephone Interviewing) is a time-tested approach to conducting surveys by phone. Live phone polling consistently delivers high completion rates on surveys, more accurate and representative data, and can be just as cost-effective as other methods.

The Advantages of Live Phone Polling

Live phone polling, once the gold standard for polling, has dramatically declined in use with just 10% of pollsters now relying on this method. This change has largely been driven by rising costs, low response rates – both of which can be fixed! – and the rise of online polling.

Why CATI remains the superior way to collect data

Computer Assisted Telephone Interviewing or CATI is a survey administered by an interviewer over the telephone. The interviewer has the questionnaire on their computer where they can input the responses which can be analysed later.