Our Expertise: Data Collection

Your brand is more likely to succeed when built on a foundation of accurate insights and an understanding of the real people that make up your consumer base. We customise our approach to meet your objectives, deadlines and budget to give you real insights that make a real difference.

Our Qualitative and Quantitative solutions help you to tap into people’s behaviours and motivations:

  • Understand what people are doing, thinking and feeling.
  • See and experience the shopper journey through their eyes.
  • Engage and create with your customers.
  • Get closer to real people using proven techniques including groups, workshops, depths and hangouts.
  • Develop and refine ideas through groups and workshops.

How We Deliver Insight

Qualitative Research That Gets To The Heart Of The Challenge

We love people! We love to explore that makes them tick, and we do this by spending time with them in all kinds of contexts to observe, chat, probe, hang out or we ask them to capture their life. Their idiosyncrasies fascinate us and there is an inherent nosiness in what we do.

Our Qualitative research solutions deliver an understanding of what people's attitudes and actions mean - we look for truths that have strategic implications for your brand or business.

We deliver quality respondents on spec, on budget and on time. Our expert moderators can provide you with the best quality responses for focus groups, depth interviews, ethnographic immersions, observations and in-store interviews.

Quantitative Research That's More Than Just Number Crunching

Our quantitative team love drawing insights from complex data sets, and we do this by professionally surveying a representative sample over the phone, over the web, or in person. Whether you're after a quick snapshot or more in depth data, we can customise a CATI, WATI or Face to Face solution to meet your needs.

Our face to face teams are experts at intercepts, mystery shopping, observations, major events research and they're comfortable in any location. They can use the latest tablet technology to collect responses or an old fashioned pen and paper when the need arises.

Our team is passionate about deciphering what the numbers really mean.