CATI Customer Lists
Westpac Human Sigma
Objective: To talk to Westpac customers about their total view of the business brand and their involvement with it. Challenges: Talking with customers about their banking relationship over an extended period can be uninviting for the customer. Solutions: TKW Research offered a two-stage interview with an incentive; ensuring respondents gave quality responses, not token ones.
Optus Consumers Market View
Objective: We needed to track the changes in consumer habits and their opinions of the Optus brand, by demographics and motigraphics. Challenges: There were complex design challenges. The interview was more than 20 minutes long and involved 40 skips and routeings and many segment quotas. Solutions: TKW Research Group has run the project successfully for more than 4 years.
Coles Source MasterCard
Objective: To monitor the relationship current customers have with their MasterCard, their exclusivity to the brand and their future intentions. Challenges: We had to respect customer confidentiality and, if required, transfer and update details for the client and respondent. Solutions: TKW Research Group completed the project using WATI, which completed not only the study but also updated the quality of customer details and directed respondent enquiries.